May 23rd, 2023

Which Chain Is Growing Faster Than McDonalds, Starbucks, Target, AND Walmart...Combined?! New Research On Full-Motion Creative For OOH, The Trade Desk Weighs-In

Tim Rowe, Chief Curator
May 23, 2023

Yesterday morning I caught up with a friend (and subscriber) who called me on his drive from Las Vegas to LA.

He shared that he has been enjoying the newsletter but challenged me to be more impactful by wasting less attention.

We talked for about three hours in fact. About a lot of things. But I took his challenge to heart and went deep into the analytics of the last two weeks of engagement and the pages of notes from others about what they’ve liked, not liked, wanted more of/less of, etc.

This is the first pass at that. An even higher-impact, more minimalist version of your daily brief.

Enjoy,

Tim

Did you know this? I did not know this. Find out what it means and how to learn from the brands who are leaning in and why.

“America's dollar-store chain storefronts steadily increased between 2019-2023, with more than 34,000 in the U.S. last year — exceeding the total of all McDonalds, Starbucks, Target and Walmart locations in the country combined.”

Why dollar stores are stocking shelves with more Kraft Heinz, Dunkin’ products

Nearly half of new stores that opened in the U.S. in 2021 were chain dollar stores. 🤯

www.axios.com/2023/05/22/dollar-store-sales-household-brands-expansion

No matter where you are, I think it’s safe to say that full-motion creative is quite engaging. Here’s the research to back it up.

Full-Motion OOH Creative Leads To 187% Increase In Buyers: oOh!

Brands using full motion out-of-home (OOH) creative saw a 187% increase in buyers compared to those using static digital only, according to research from oOh! media.

www.bandt.com.au/full-motion-ooh-creative-leads-to-187-increase-in-buyers-ooh

Drive your campaigns with digital out-of-home | The Trade Desk

Learn how programmatic digital out-of-home gives you a measurable and cost-effective way to reach your audience at scale.

www.thetradedesk.com/us/resource-desk/digital-out-of-home-strategies

Like, really cool stuff. 😎

If you like learning cool stuff, specifically about companies with a franchise structure, The Wolf of Franchises is an excellent follow. He’s got a great podcast with incredible guests and writes some of the most high-impact tweet threads.

Initially, Jones struggled to turn his invention into a real business.
While the 1st store wasn't a big hit, he'd find success by distributing Dippin' Dots to:
• Malls
• Theme parks
• Sports stadiums
This led to 350 outlets and $20 million in annual revenue by 2000.
— The Wolf of Franchises 🍟 (@franchisewolf)
May 21, 2023

Righting The Retail Media Rocket Ship | AdExchanger

According to Max Willens of eMarketer/Insider Intelligence, who spoke at Programmatic I/O, retail media is due for a reality check.

www.adexchanger.com/commerce/righting-the-retail-media-rocket-ship

Unleashing the Power of Innovation in Out-of-Home Advertising- GroupM and Kinetic bring Programmatic Digtial OOH to Pakistan

GroupM and Kinetic, the undisputed industry leaders in media, have announced yet another industry first - the launch of Programmatic Digital Out-Of-Home

arynews.tv/groupm-and-kinetic-bring-programmatic-digtial-ooh-to-pakistan

So, the biggest question…

At the end of the day, this newsletter is for you and your feedback is how we make it maximally impactful.

Feel free to email me at [email protected] if you’d like to share more direct feedback or to connect.

Thanks for being here,

Tim

May 23rd, 2023

Which Chain Is Growing Faster Than McDonalds, Starbucks, Target, AND Walmart...Combined?! New Research On Full-Motion Creative For OOH, The Trade Desk Weighs-In

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