May 23rd, 2023
Which Chain Is Growing Faster Than McDonalds, Starbucks, Target, AND Walmart...Combined?! New Research On Full-Motion Creative For OOH, The Trade Desk Weighs-In
Yesterday morning I caught up with a friend (and subscriber) who called me on his drive from Las Vegas to LA.
He shared that he has been enjoying the newsletter but challenged me to be more impactful by wasting less attention.
We talked for about three hours in fact. About a lot of things. But I took his challenge to heart and went deep into the analytics of the last two weeks of engagement and the pages of notes from others about what they’ve liked, not liked, wanted more of/less of, etc.
This is the first pass at that. An even higher-impact, more minimalist version of your daily brief.
Did you know this? I did not know this. Find out what it means and how to learn from the brands who are leaning in and why.
“America's dollar-store chain storefronts steadily increased between 2019-2023, with more than 34,000 in the U.S. last year — exceeding the total of all McDonalds, Starbucks, Target and Walmart locations in the country combined.”
No matter where you are, I think it’s safe to say that full-motion creative is quite engaging. Here’s the research to back it up.
Like, really cool stuff. 😎
If you like learning cool stuff, specifically about companies with a franchise structure, The Wolf of Franchises is an excellent follow. He’s got a great podcast with incredible guests and writes some of the most high-impact tweet threads.
Initially, Jones struggled to turn his invention into a real business.
While the 1st store wasn't a big hit, he'd find success by distributing Dippin' Dots to:
• Theme parks
• Sports stadiums
This led to 350 outlets and $20 million in annual revenue by 2000.
— The Wolf of Franchises 🍟 (@franchisewolf)
May 21, 2023
So, the biggest question…
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Feel free to email me at [email protected] if you’d like to share more direct feedback or to connect.
Thanks for being here,