May 24th, 2023

Migration Trends And Empty NYC Skyscrapers, OOH Uncut W/ Rick Robinson And Amanda Dorenberg, Insights On Happiness, The Top 10 U.S. Grocers, Ad Targeting, Recession Incoming, And Questions Advertisers Have About Buying OOH.

Tim Rowe, Chief Curator
May 24, 2023

Thank you Signbird for sponsoring today’s newsletter.

COVID didn’t change migration patterns, it accelerated them.

Genevieve Roch-Decter, CFA on LinkedIn: Skyscrapers are becoming ghost towns, a crisis the city never… | 80 comments

NEW: NYC Skyscrapers are becoming ghost towns, a crisis the city never saw coming 🏙️ Once bustling with thousands of Deutsche Bank employees, 60 Wall… | 80 comments on LinkedIn

www.linkedin.com/posts/grdecter_new-nycs-skyscrapers-are-becoming-ghost-activity-7065306372405415936-RB7y/?utm_source=share&utm_medium=member_ios

How Rising Living Costs Are Impacting Domestic Migration Trends - Placer.ai

Our latest white paper analyzes the impact of inflation on movement patterns across the country and examines how changing demographics can affect local businesses.

go.placer.ai/library/how-rising-living-costs-are-impacting-domestic-migration-trends?submissionGuid=508759c5-5b03-479e-b85d-4810b10df29d

OOH Uncut: Amanda Dorenberg — PJX Media

Amanda Dorenberg, President & CEO, COMMB, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut, the 5-minute podcast featuring leaders in the OOH space.

pjxmedia.com/ooh-uncut-podcast/amanda-dorenberg-rick-robinson-s1-e2

A Crucial Character Trait for Happiness

Don’t curb your enthusiasm.

www.theatlantic.com/family/archive/2023/04/enthusiasm-extroversion-big-five-personality/673775/#

From Kroger to Walmart, these are the top 10 most popular grocery chains in America

The top 10 grocers captured 47.7% of overall supermarket foot traffic over the past month.

www.cnbc.com/2023/05/18/10-most-popular-grocery-chains-in-the-uscostco-didnt-make-the-cut.html

Coors Light Chills Out

“Chillboards” A very 🆒 campaign 👀 by Coors Light ❄ Coors used a special white paint coating from Mule-Hide Products, which reflect 85% of sunlight... The…

www.linkedin.com/posts/benjamin-fishlock-%F0%9F%90%9F%F0%9F%94%92-0bbb168_andaluztheartist-outdooradvertising-ooh-ugcPost-7066747274915127296-BQ1F/?utm_source=share&utm_medium=member_ios

From targeting to prediction: digital advertising’s paradigm shift

For The Drum’s deep dive, The New Data & Privacy Playbook, Croud’s Kevin Joyner looks at the origins of digital marketing’s shift from cookie-based targeting to first-party-based prediction.

www.thedrum.com/opinion/2023/05/15/targeting-prediction-digital-advertising-s-paradigm-shift

Are You Ready For A Real Recession? | ZeroHedge

ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero

www.zerohedge.com/personal-finance/are-you-ready-real-recession

These Are The Top 5 Questions Related To OOH On Search Engines:

What is a billboard?
How much does a billboard cost?
What is digital signage?
How much for a billboard?
What is out of home advertising?

These are the questions your customers are asking themselves and that they want to ask of you. How do you answer them?

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

The UK-based outdoor media operator analyses the latest outdoor search trends

www.media4growth.com/research/lack-of-knowledge-still-a-barrier-for-ooh-and-price-remains-high-on-the-agenda-75media-report-6772

La Publicidad Exterior Celebró El OOH Day Argentina

El mercado participó de la reunión anual del medio que más promete en su horizonte de crecimiento en el futuro de las inversiones publicitarias. La Publicidad Exterior marcó agenda en Buenos Aires: Más de 200 empresarias y empresarios participaron del OOH Day.

www.totalmedios.com/nota/52678/la-publicidad-exterior-celebro-el-ooh-day-argentina

Happy 🐪 Day,

Tim

May 24th, 2023

Migration Trends And Empty NYC Skyscrapers, OOH Uncut W/ Rick Robinson And Amanda Dorenberg, Insights On Happiness, The Top 10 U.S. Grocers, Ad Targeting, Recession Incoming, And Questions Advertisers Have About Buying OOH.

Join the conversation

Insider Daily Brief