May 25th 2023
What Do $98,000 In Free Leggings Have To Do With The Power Of Advertising? Find Out. A Tip-Off From Top Travel Brand, 20% Of CMO's Are Spending Less On THIS Tactic, New Research From The Skies, Moving Beyond Retail Media, Some Cool Stuff, And A Big Fine For Facebook...err...Meta.
What Do $98,000 In Free Leggings Have To Do With The Power Of Advertising?
Despite the looming recession, travel remains a strong category for advertising and could be one of the industries that withstand a recession well.
I released an OOH Insider episode last June about what advertising for the travel industry could look like during a recession which is timely and relevant. It also demonstrates how far ahead of the curve we are. We were talking about recession as a serious topic of consideration a year ago, so something to think about, but I digress.
Podcast + Article Below + Research Below that is a nice little appetizer, entree, dessert if you work with travel brands or in airport advertising.
Q: What Can OOH Do That No Other Channel Can Do? A: Grassroots At Scale
Thursday is a great day to have a great day,