May 25th 2023

What Do $98,000 In Free Leggings Have To Do With The Power Of Advertising? Find Out. A Tip-Off From Top Travel Brand, 20% Of CMO's Are Spending Less On THIS Tactic, New Research From The Skies, Moving Beyond Retail Media, Some Cool Stuff, And A Big Fine For Facebook...err...Meta.

Tim Rowe, Chief Curator
May 25, 2023

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What Do $98,000 In Free Leggings Have To Do With The Power Of Advertising?

Lululemon gave out $98k worth of leggings—here’s how and why

The brand decided that showing, not telling, was the best way to counter dupe culture.

www.marketingbrew.com/stories/2023/05/24/lululemon-gave-out-usd98k-worth-of-leggings-here-s-how-and-why

The Power Of Advertising: Prioritizing Value Over Profits

It's time for businesses to adopt a more global shift in perspective—one that goes beyond just ethical advertising.

www.forbes.com/sites/forbesagencycouncil/2023/05/24/the-power-of-advertising-prioritizing-value-over-profits/?sh=4c3a373811ea

Despite the looming recession, travel remains a strong category for advertising and could be one of the industries that withstand a recession well.

I released an OOH Insider episode last June about what advertising for the travel industry could look like during a recession which is timely and relevant. It also demonstrates how far ahead of the curve we are. We were talking about recession as a serious topic of consideration a year ago, so something to think about, but I digress.

Podcast + Article Below + Research Below that is a nice little appetizer, entree, dessert if you work with travel brands or in airport advertising.

Hotels.com's Giant Hand-Painted Mural Points to a Return to the Billboard for Travel Brands

Travel Brands are getting creative with out-of-home advertising methods to target travelers during peak booking periods.

skift.com/2023/05/24/hotels-coms-giant-hand-painted-mural-points-to-a-return-to-the-billboard-for-travel-brands

New Research Shows Airport Advertising Drives Frequent Flyers to Act After Exposure

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers.

finance.yahoo.com/news/research-shows-airport-advertising-highly-195500459.html

20% of CMOs to invest less in paid search, SEO this year

74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.

searchengineland.com/cmo-survey-seo-ppc-investments-2023-427398

Why retail media has moved beyond activation - The Media Leader

Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.

the-media-leader.com/why-retail-media-has-moved-beyond-activation

Q: What Can OOH Do That No Other Channel Can Do? A: Grassroots At Scale

Ohio tourism billboards pop up in downtown Detroit, highlighting rivalry

When you mention the words Michigan and Ohio in the same sentence one might envision a longstanding rivalry on the gridiron.

www.wxyz.com/news/region/detroit/ohio-tourism-billboards-pop-up-in-downtown-detroit-fueling-competition

The Christian O'Connell Show's Win a Billboard campaign wins big at Creative awards

The "Win a Billboard" campaign for ARN has won the "Best Use of Multi-Format" award at the Quarter One Creative Collection competition.

www.mediaweek.com.au/arns-win-a-billboard-wins-best-use-of-multi-format-award

Meta fined $1.3 billion by EU for privacy violations

Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.

searchengineland.com/meta-fined-1-3-billion-by-eu-for-privacy-violations-427391

Thursday is a great day to have a great day,

Tim

May 25th 2023

What Do $98,000 In Free Leggings Have To Do With The Power Of Advertising? Find Out. A Tip-Off From Top Travel Brand, 20% Of CMO's Are Spending Less On THIS Tactic, New Research From The Skies, Moving Beyond Retail Media, Some Cool Stuff, And A Big Fine For Facebook...err...Meta.

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