May 26th, 2023

Better Call Saul, Ad Index Falls, Contextual Advertising Insights And Lessons From A Consumer-Facing Coffee Brand Founder.

Tim Rowe, Chief Curator
May 26, 2023

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It’s okay, you can laugh. It’s funny because it’s true.

Here Are the Billboards That Prove Every City in America Has a Saul Goodman

Albuquerque hasn’t cornered the market on sketchy attorneys. They’re everywhere, complete with their own local flair

www.cracked.com/article_38146_here-are-the-billboards-that-prove-every-city-in-america-has-a-saul-goodman.html

U.S. Ad Index Falls For 10th Consecutive Month In April

The U.S. Ad Market Tracker fell for the tenth consecutive month in April, albeit at the most moderate rate since the current ad recession began in July 2022. The April index fell 1.5% from the same month in 2022, and represents the smallest decline since September 2022.

www.mediapost.com/publications/article/385742/us-ad-index-falls-for-10th-consecutive-month-in.html

Adventures in Ad Land: Unraveling Contextual Advertising

Contextual advertising uses AI and deep learning algorithms to analyze content and determine the best ads to serve.

www.cmswire.com/content-marketing/contextual-advertising-what-you-need-to-know

Global on LinkedIn: #londonunderground #outdooradvertising #london

Mugler chose the perfect place to showcase its new Angel Elixir fragrance 📍🚇 (Angel. Obviously.) 👼

www.linkedin.com/posts/global-media-entertainment-outdoor_londonunderground-outdooradvertising-london-activity-7059471285730369536-43-4/?utm_source=share&utm_medium=member_ios

S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber - The Wolf of Franchises

How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?

wolfoffranchises.com/episodes/s5-ep7-building-a-consumer-facing-coffee-brand-with-jacob-jaber

Well, that escalated quickly.

Under threat of a $10K-per-day fine, RI retail pot company takes down billboards

Pakuris said it cost him $6,000 to put the billboards up and another $5,000 to take them down after DBR's threat of fines.

www.providencejournal.com/story/news/local/2023/05/23/mother-earth-wellness-dispensary-in-pawtucket-takes-down-billboards/70247121007

Congratulations to Cooler Screens in Kroger’s commitment to expanding their retail media network footprint.

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix - Retail TouchPoints

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers enter the mix.

www.retailtouchpoints.com/topics/digital-marketing/retail-media-update-kroger-to-add-screens-at-500-stores-walmart-names-new-tech-partners-and-save-mart-joins-the-mix

I’ve never seen a group of fans splurge on Facebook ads 🙄

Cecilia Cheung’s fans splurge 6-figure sum on billboards in 5 cities to celebrate her 43rd birthday

They also did not forget to give back, donating uniforms to low-income students.

www.todayonline.com/8days/cecilia-cheungs-fans-splurge-6-figure-sum-billboards-5-cities-celebrate-her-43rd-birthday-2178696

Finish strong.

See you next week,

Tim

May 26th, 2023

Better Call Saul, Ad Index Falls, Contextual Advertising Insights And Lessons From A Consumer-Facing Coffee Brand Founder.

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