Insider Daily Brief

Best Buy CEO Says The Bottom Is Falling Out, In-Game Advertising $XX.XB?! Big News For Vector Media, Amazon Ads + AI, Big International News Day, And A New Piece From Nick Coston.

Tim Rowe, Chief Curator
May 30, 2023

Thank You To SignBird For Sponsoring Today’s Newsletter

Best Buy CEO: ‘2023 will be the bottom’ for falling electronics sales

Profits and revenue declined in Q1, driven by falling computer, appliance, home theater and mobile phone sales, executives said Thursday.

www.retaildive.com/news/best-buy-electronics-sales-hit-bottom-2023/651263

In-Game Advertising Market Size to Grow USD 17.6 Billion by 2030 at a CAGR of 11% | Valuates Reports

The Global In-Game Advertising Market is Segmented By Type (Static Ads, Dynamic Ads, Advergaming), By Device Type (PC/Laptop, Smartphone/Tablet): Global Opportunity Analysis and Industry Forecast, 2021-2030. It is published in Valuates Reports under the Computer & Video Games Category.

finance.yahoo.com/news/game-advertising-market-size-grow-145100742.html

What does ‘value’ mean for grocery shoppers? The definition is changing.

The term no longer refers strictly to a price-to-quantity ratio and now incorporates quality, relevance, experience and convenience, according to experts and FMI - The Food Industry Association.

www.grocerydive.com/news/grocery-value-perception-changing-among-consumers-FMI-research-shows/651228

How to build trust fast

Normally, trust = consistency + time. But when you're scaling fast, you must find shortcuts with your partners and your users. When Daniel Ek founded Spotify, he did what few disruptors had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too.

mastersofscale.com/daniel-ek-how-to-build-trust-fast

Lessons from scaling Spotify: The science of product, taking risky bets, and how AI is already impacting the future of music | Gustav Söderström (Co-President, CPO, and CTO at Spotify)

Brought to you by Microsoft Clarity —See how people actually use your product | Eppo —Run reliable, impactful experiments | Eco —Your most rewarding app …

www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify

Vector Media Awarded Dallas Area Rapid Transit (DART) Out-of-Home Advertising Contract

Vector Media, the nation's most expansive transit media platform, has been awarded the Dallas Area Rapid Transit (DART) advertising contract, increasing the company's portfolio of transit partnerships to include the 5th largest DMA in the country (Source: Nielsen).

finance.yahoo.com/news/vector-media-awarded-dallas-area-150000756.html

Dollar General creates new role focused on emerging markets

Steve Deckard, who joined the retailer in 2006, will oversee the company’s Mi Súper Dollar General in Mexico, Popshelf and DG Well Being initiatives.

www.grocerydive.com/news/dollar-general-growth-emerging-markets-exec/651293

Breaking Down Retail's First Half: A Data-Driven Perspective - RetailWire

retailwire.com/resources/breaking-down-retails-first-half-a-data-driven-perspective

Advertising Fraud Class Actions Lower Bar for Consumer Cases | JD Supra

Blank Rome’s Erica Graves says that class actions based on allegedly inaccurate product labels has made it easy for plaintiffs to sue and receive...

www.jdsupra.com/legalnews/advertising-fraud-class-actions-lower-8997179

TV networks’ rivals circle $180m gambling advertising cash cow

Out-of-home media companies QMS and JCDecaux have been vying for a huge trove of gambling advertising money under pressure from a government crackdown.

www.afr.com/companies/media-and-marketing/tv-networks-rivals-circle-180m-gambling-advertising-cash-cow-20230526-p5dbgy

Tabcorp's change in advertising strategy will hit TV - AdNews

Analysts say this is a negative for Nine and Seven.

www.adnews.com.au/news/tabcorp-s-change-in-advertising-strategy-will-hit-tv

Xperia Group wins Gold in Media Abby category at Goafest 2023 - Exchange4media

The agency was also among winners at the recently held e4m Neon OOH Awards

www.exchange4media.com/experiential-marketing-news/xperia-group-wins-gold-in-media-abby-category-at-goafest-2023-127644.html

Argentina-based W351 planning for business footprints in India

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.

www.media4growth.com/ooh-solutions/argentina-based-w351-planning-for-business-footprints-in-india-6788

The Silent Legend That Is Jim Spore

by Nick Coston, OOH, DOOH, pDOOH Professional; Industry Writer

nickcoston.substack.com/p/the-silent-legend-that-is-jim-spore?utm_source=direct&r=1pvopl&utm_campaign=post&utm_medium=web

Tuesday, back in the saddle. Here we go.

Tim

Insider Daily Brief

Best Buy CEO Says The Bottom Is Falling Out, In-Game Advertising $XX.XB?! Big News For Vector Media, Amazon Ads + AI, Big International News Day, And A New Piece From Nick Coston.

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