Insider Daily Brief

Luxury Market Key To OOH In A Down Year? Samsung Has Entered The Meeting, Brand Marketers Struggle With Vanity Metrics, Lessons In Brand-Building, Robotics, Flash Drone Show, And More

Tim Rowe, Chief Curator
May 31, 2023

Thank You To SignBird For Sponsoring Today’s Newsletter

The luxury market will be key to OOH bucking this year’s downward trend - The Media Leader

Three growth engines are profoundly reshaping the market luxury market, which is driving spend on outdoor media, writes Mediabridge's co-founder.

the-media-leader.com/the-luxury-market-will-be-key-to-ooh-bucking-this-years-downward-trend

Samsung Ads Enters Digital OOH Market & Brings Gaming Hub Down Under

At Cannes in Cairns, Samsung Ads has announced that it will launch a digital out-of-home (DOOH) solution and has promised "millions of screens around the globe" by this time next year.

www.bandt.com.au/samsung-ads-enters-digital-ooh-market-brings-gaming-hub-down-under

Advertising, we have a problem - AdNews

The industry needs to upskill its managers.

www.adnews.com.au/opinion/advertising-we-have-a-problem

Brand Marketers Struggle With Vanity Metrics | Street Fight

GroundTruth CMO discusses the struggle brand marketers face with vanity metrics and where location-based marketing fits into the broader martech ecosystem.

streetfightmag.com/2023/05/30/groundtruth-most-brand-marketers-struggle-with-marketing-vanity-metrics

Teremana Tequila was priced at about $29.99 instead of Casamigos at $49.99… | 114 comments

Teremana Tequila was priced at about $29.99 instead of Casamigos at $49.99 This is a master class on positioning: 🥃Premium product 🪨Massive Influencer… | 114 comments on LinkedIn

www.linkedin.com/posts/spriles_teremana-tequila-was-priced-at-about-2999-activity-7068620051691573248-bd_6/?utm_source=share&utm_medium=member_ios

In-App Advertising Global Market Report 2023: Sector to Reach $240.4 Billion by 2027 at a 19% CAGR

.The global in-app advertising market is expected to grow from $99.75 billion in 2022 to $119.69 billion in 2023 at a compound annual growth rate (CAGR) of 20.0%. The in-app advertising market is expected to grow to $240.42 billion in 2027 at a CAGR of 19.0%.

finance.yahoo.com/news/app-advertising-global-market-report-094300348.html

Council Post: The Introduction Of Robotics To Outdoor Advertising

Advertising with AMRs is similar to other outdoor advertising campaigns. However, you might want to pay a little more attention to mobility, especially if you intend to use road-plying service robots.

www.forbes.com/sites/forbestechcouncil/2023/05/30/the-introduction-of-robotics-to-outdoor-advertising/?sh=b8266aa43640

Eric Davis on LinkedIn: We Came, We Saw, We Kicked Drone A$$...Again! Love Our Amazing Partners ❤️…

We Came, We Saw, We Kicked Drone A$$...Again! Love Our Amazing Partners ❤️ & 🧪+ WB! National Experiential https://lnkd.in/e89Tixaa

www.linkedin.com/posts/ericdavisntlxp_we-came-we-saw-we-kicked-drone-aagain-activity-7068512158052962304-6lJk/?utm_source=share&utm_medium=member_ios

Will The Real Shopper Marketing Please Stand Up?

An industry reality check from Bruce Gourley, Head of Strategy at Hyper on Shopper Marketing. Will the real Shopper Marketing please stand up? “Just because you and I call it a rose doesn’t …

supermarketnews.co.nz/news/will-the-real-shopper-marketing-please-stand-up

Sales Representative at Huntington Billboards

We are seeking a talented sales consultant to sell & manage billboard inventory in eastern Kentucky. This work-from-home position would require traveling to various locations within the territory in the eastern half of Kentucky.

oohired.com/jobs/32343954-sales-representative

IPL 2023: The OOH illusion factor in TV ratings

Before the Indian Premier League 2023 (IPL 2023) season started, BARC announced introduction of an OOH (out of home) panel, which results in misleading ratings.

www.insidesport.in/the-ooh-illusion-factor-in-ipl-2023-tv-ratings

World Out of Home Organization Global Congress in Lisbon to Highlight Sustainability

WOO recently announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be a member of the panel discussing the subject in Lisbon on the second day of Congress.

www.brandinginasia.com/world-out-of-home-organization-global-congress-in-lisbon-to-highlight-sustainability

Wednesday is here, make it count.

Tim

Insider Daily Brief

Luxury Market Key To OOH In A Down Year? Samsung Has Entered The Meeting, Brand Marketers Struggle With Vanity Metrics, Lessons In Brand-Building, Robotics, Flash Drone Show, And More

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