Insider Daily Brief

Temperature Controlled OOH Kicks Off Summer, What Matters Most When Running An Agency? A Turn-Two On Targeting, Tech, Cool Stuff, International And A New OOH Insider Drops.

Tim Rowe, Chief Curator
June 01, 2023

Thank You To SignBird For Sponsoring Today’s Newsletter

Kopparberg Saves the Summer with Temperature Controlled OOH Campaign | LBBOnline

Little Black Book, reated by neverland with media strategy by the7stars, the digital OOH campaign runs different creative depending on location, time and weather

www.lbbonline.com/news/kopparberg-saves-the-summer-with-temperature-controlled-ooh-campaign

When Running An Agency, What You Measure Matters

Some agencies don't measure any metrics at all. They're just flying by the seat of their pants. How can you possibly know what is going on with your agency if you aren't taking a closer look at the numbers?

www.mediapost.com/publications/article/385825/when-running-an-agency-what-you-measure-matters.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=130459&hashid=VgaWb7fST9idXDIdtcZPBg

Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt - ExchangeWire.com

StackAdapt's Edmund Mullins discusses measurement, multi-channel, and DOOH in this exclusive Q&A ahead of ATS London 2023.

www.exchangewire.com/blog/2023/05/31/multi-channel-a-holistic-approach-to-targeting-qa-with-edmund-mullins-stackadapt

Context vs Targeting: How Can Streaming Advertisers Have It All? — TVREV

Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.

www.tvrev.com/news/context-vs-targeting-how-can-streaming-advertisers-have-it-all

Study Uncovers New Clues About The Connection Between An Ad’s Context And Its Performance.

The idea may sound simple. “Ads in context just work better,” says Idil Cakim, Senior VP Research & Insights at Audacy. But the benefits of the when and where of

www.insideradio.com/free/study-uncovers-new-clues-about-the-connection-between-an-ad-s-context-and-its-performance/article_228b9076-fb92-11ed-9142-5ba092df7319.html

Let technology do the hard work so that humans can focus on relationships. Personally, converting content into a chatbot is something I’m thinking about for OOH Insider and I love that Search Engine Land did this.

Now you can have an intelligent conversation with their entire catalog of content and formulate best-in-class search marketing strategies based on expert insight.

Who will be the first to do it for OOH?

We turned Search Engine Land into a chatbot

We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.

searchengineland.com/search-engine-land-chatbot-introduction-427728

Saype on Instagram: "I am happy to share with you my latest artwork in Japan!! It is 120 meters long by 25 meters wide, located at the foot of Mount Fuji!

122K likes, 1,364 comments - Saype (@saype_artiste) on Instagram: "I am happy to share with you my latest artwork in Japan!! It is 120 meters long by 25 meters wide..."

www.instagram.com/reel/CsOcQ0chLdi/?igshid=MTc4MmM1YmI2Ng==

mobilads on LinkedIn: Wonderful Pistachio x mobilads hits NYC

Yes! Your brand can break through even the ultra-over-saturated Times Square NYC. As The Wonderful Company made evident, all it takes is a guerrilla-style…

www.linkedin.com/feed/update/urn:li:activity:7069702019497771008/?utm_source=share&utm_medium=member_ios

Lockheed Martin | Acquired Podcast

The complete podcast (and transcript!) of Lockheed Martin’s history and business strategy.

www.acquired.fm/episodes/lockheed-martin

JCDecaux announces the acquisition of Clear Channel’s businesses in Italy and Spain

JCDecaux announces the acquisition of Clear Channel’s businesses in Italy and Spain Paris, May 30th, 2023 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain. These deals were conducted independently and address different market opportunities. The total consideration (cash - debt free basis) is €15.1 million for Clear Channel

finance.yahoo.com/news/jcdecaux-announces-acquisition-clear-channel-201100193.html

The retail media network playbook: Top 4 tips for achieving RMN success

The evolution of retail media networks is accelerating, fast. As these networks grow in number, scale, and diversity of offering, the opportunities for brands are growing right alongside. But so are the challenges to creating ROI-maximizing retail media network (RMN) strategies. Zach Weinberg, VP of...

www.thedrum.com/profile/matterkind/news/the-rmn-playbook-setting-the-foundations-for-success

Growing And Want To Reach A Refined, Driven OOH Audience? List Your Openings For Free On OOHired.com

Connect with qualified candidates and tap-in to the first career marketplace just for OOH. International opportunities welcome!

oohired.com

From Public Art to Sci-Fi Reality: Creating Brand Engagement In The Real World And Leveraging Vacant Spaces, Eddie Yang, Founder of Visual Feeder

Eddie shares his journey into OOH advertising and how a passion for art and the real world inspired the launch of Visual Feeder and how he approached landing Lyft as their first client through 100% sweat and hustle.

www.theoohinsider.com/visual-feeder

Ocean Outdoor Drives Retail and Roadside Development in Scotland’s Out of Home Market

Premium digital out of home (DOOH) operator Ocean Outdoor is close to completing its new full motion network in Edinburgh’s prestigious St James Quarter, marking a new era in the development of full motion retail and large format roadside advertising environments in Scotland.

http://www.lbbonline.com/news/ocean-outdoor-drives-retail-and-roadside-development-in-scotlands-out-of-home-market

QMS announces expansion in Queensland DOOH

Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers, according to a press release. Data from MOVE indicates that the QMS network reaches an estimated 67%…

www.digitalsignagetoday.com/news/qms-announces-expansion-in-queensland-dooh

Thursday is a great day to have a great day,

Tim

Insider Daily Brief

Temperature Controlled OOH Kicks Off Summer, What Matters Most When Running An Agency? A Turn-Two On Targeting, Tech, Cool Stuff, International And A New OOH Insider Drops.

Join the conversation