Insider Daily Brief

New Balance Takes Lead, What Is 'Zero Marginal Cost Advertising'?, Jordans Go 3D, CCO Scandinavia Winning (Again), Hear From Uber's Global Head Of Media, Retail Media, Research,, And International.

Tim Rowe, Chief Curator
June 02, 2023

Thank You To SignBird For Sponsoring Today’s Issue Of Insider Daily Brief

'A kid from Portland has his own sneaker': Grammy-nominated rapper Aminé announces New Balance collaboration

Aminé, a Portland rapper, teased his new sneaker partnership on a billboard in Northeast Portland.

www.kgw.com/article/entertainment/amine-new-balance-northeast-portland/283-75e822b1-bc88-43ed-9cf7-fd8d9095abcd

Everybody wants to talk about Buc-ee’s but Cook Out is where it’s really at.

If you know, you know. Great job Camel City. It might not be hump 🐪 day, but it’s your day today. Very cool.

The Impact of Zero Marginal Cost Models on Advertising

We live in wonderful times of different generations who have had very different experiences growing up in the world. A disproportionately high number of

www.brandinginasia.com/the-impact-of-zero-marginal-cost-models-on-advertising

Talk about creating a ‘stop-and-share’ moment! Congrats to Billups, Big Outdoor, and of course, the iconic Jordan brand.

How many people stop to take pictures and videos in just this clip?

I counted 3 (plus all the stop-and-stares), how many can you find?

Let me know! Shoot me an email at [email protected] and let me know how many you found.

billups
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Classic style meets bold innovation on the Air Jordan 1 High OG “Spider-Man: Across the Spider-...
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Again, we MUST protect Clear Channel Scandinavia at all costs.

They are an intergalactic treasure to OOH.

Clear Channel Scandinavia on LinkedIn: Clear Channel - Strawberry

As part of positioning themselves as a challenger in the travel industry, Nordic Choice Hotels becomes Strawberry (formerly Nordic Choice Hotels). With this…

www.linkedin.com/posts/clear-channel-scandinavia_clear-channel-strawberry-activity-7067514445626847232-gmUV/?utm_source=share&utm_medium=member_ios

I want to go…where the billboards are. 🧜‍♀️

newtraditionmedia
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‎The Current Podcast: Uber’s Lee Walsh, Global Head of Media on Apple Podcasts

‎Show The Current Podcast, Ep Uber’s Lee Walsh, Global Head of Media - May 24, 2023

podcasts.apple.com/us/podcast/ubers-lee-walsh-global-head-of-media/id1584240728?i=1000614284722

From Public Art to Sci-Fi Reality: Creating Brand Engagement In The Real World And Leveraging Vacant Spaces, Eddie Yang, Founder of Visual Feeder

In this episode, Eddie Yang, founder of Visual Feeder, talks about his journey into out-of-home advertising and how he came to found Visual Feeder, a p…

www.theoohinsider.com/visual-feeder

Loop Media Stock Shows Bullish Trajectory, Supported By Accelerating Market Penetration Into DOOH And Digital Signage Services Market ($LPTV) - Comcast (NASDAQ:CMCSA), Walt Disney (NYSE:DIS)

Loop Media (NYSE:LPTV) stock bucked the bearish market sentiment on Wednesday, scoring an over 9% gain to $3.56 at press time on much higher than average volume. Intraday, the move was more impressive, with LPTV shares

www.benzinga.com/pressreleases/23/06/ab32663931/loop-media-stock-shows-bullish-trajectory-supported-by-accelerating-market-penetration-into-dooh-

Clear Channel Outdoor to shed some European assets

JCDecaux has agreed to acquire its businesses in Italy and Spain.

www.axios.com/pro/media-deals/2023/05/31/clear-channel-jcdecaux-spain-italy

ICSC LAS VEGAS REPORT: It’s a landlord’s market

Space is tight, rents are high, and retailers armed with deep market data are expanding judiciously.

chainstoreage.com/icsc-las-vegas-report-its-landlords-market

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

365retail.co.uk/consumer-demands-for-curated-ads-from-trusted-brands-is-prompting-retailers-to-tap-retail-media-opportunities

Mediaocean Mid-Year Advertising Outlook Report Reveals Impact

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, creative testing, and audience targeting, as respondents continue to convey confidence in new solutions and emerging channels.

martechseries.com/sales-marketing/programmatic-buying/mediaocean-mid-year-advertising-outlook-report-reveals-impact-of-generative-ai-social-video-and-creative-testing

SpinetiX seeks Caribbean expansion with distro deal

SpinetiX, a digital signage solutions firm, has announced its distribution partnership with BVD International in the Caribbean, according to a press release. SpinetiX solutions to be distributed under the deal are to include HMP media players, the DSOS operating system,…

www.digitalsignagetoday.com/news/spinetix-seeks-caribbean-expansion-with-distro-deal

Flow City & Broadsign Partner to Broaden Access to Global DOOH Advertising - ExchangeWire.com

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for

www.exchangewire.com/blog/2023/06/01/flow-city-broadsign-partner-to-broaden-access-to-global-dooh-advertising

Worldcom OOH announces expansion to Europe

Worldcom OOH — the world`s leading company in strategy, planning and media trading specialising in OOH, DOOH and Programmatic — has announced that it continues its expansion into Europe. It also welcomes Samantha Lambe to lead the consolidation of the European commercial team from the United Kingdom in the role of chief revenue officer based in London.

www.mediaupdate.co.za/marketing/154017/worldcom-ooh-announces-expansion-to-europe

Any weekend plans? Let me know what you get into this weekend!

Tim

Insider Daily Brief

New Balance Takes Lead, What Is 'Zero Marginal Cost Advertising'?, Jordans Go 3D, CCO Scandinavia Winning (Again), Hear From Uber's Global Head Of Media, Retail Media, Research,, And International.

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