Insider Daily Brief

Aldi Launching Express Service - Hyperlocal Opportunity (At Scale), Vistar Verify For Inventory QC Standards, Really REALLY Cool 3D In Small Spaces (And I Think 3D Is Mostly Played Out), Building A Coffee Brand, 52-Week Low For OUT, Microsoft Ready To Pay, And International

Tim Rowe, Chief Curator
June 06, 2023

Thank You To SignBird For Sponsoring Today’s Newsletter

Why is contextual advertising on the rise?

It’s one of many post-cookie solutions for marketers.

www.marketingbrew.com/stories/2023/06/02/why-is-contextual-advertising-on-the-rise

Aldi Launches 'Express' Delivery Service

The grocer is expanding its relationship with Instacart to offer shoppers a new service focused on convenience.

storebrands.com/aldi-launches-express-delivery-service

Introducing Vistar Verify: Inventory Quality Standards for DOOH

Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), announced the launch of Vistar Verify.

martechseries.com/sales-marketing/programmatic-buying/introducing-vistar-verify-inventory-quality-standards-for-digital-out-of-home

3D creative, on digital screens in small spaces, is one of the most unique opportunities that has ever existed for creating brand experiences.

This. This is fun.

Like Montell Jordan said…”this is how you do it”. 🕺

“And another one!” (in my best DJ Khalid voice)…from JCD and Tag ⌚

Robert P. Cilia on LinkedIn: Check out this stunning anamorphic display from TAG Heuer at LAX.

Check out this stunning anamorphic display from TAG Heuer at LAX.

www.linkedin.com/posts/robertpcilia_check-out-this-stunning-anamorphic-display-ugcPost-7070063127765110784-LTLV/?utm_source=share&utm_medium=member_ios

S5 Ep7: Building a Consumer-Facing Coffee Brand, with Jacob Jaber - The Wolf of Franchises

How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley?

wolfoffranchises.com/episodes/s5-ep7-building-a-consumer-facing-coffee-brand-with-jacob-jaber

Outfront Media (NYSE:OUT) Reaches New 52-Week Low at $13.82

Outfront Media Inc. (NYSE:OUT – Get Rating) shares reached a new 52-week low during mid-day trading on Thursday . The company traded as low as $13.82 and last traded at $13.91, with a volume of 91224 shares. The stock had previously closed at $14.32. Wall Street Analysts Forecast Growth A number of equities analysts have […]

www.defenseworld.net/2023/06/03/outfront-media-nyseout-reaches-new-52-week-low-at-13-82.html

Winning the Digital Shelf On Retail Media Networks With AI

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales, and so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.

consumergoods.com/winning-digital-shelf-retail-media-networks-ai

Microsoft sets aside $425M to help cover potential LinkedIn targeted advertising fine

Microsoft will take a charge of $425 million in the current quarter in anticipation of a fine from the Irish Data Protection Commission over alleged data privacy violations stemming from… Read More

www.geekwire.com/2023/microsoft-sets-aside-425m-to-help-cover-potential-linkedin-advertising-fine

Online Sports Betting Advertising in Ontario Now Faces Political Pushback

The campaign to curb advertising of sports betting sites in Canada’s most populous province is gaining traction with Ontario’s opposition parties in the legislature.

www.covers.com/industry/ontario-liberals-sports-betting-advertising-regulations-politics-june-3-2023

SME IPO tracker: Crayons Advertising lists at 38% premium, Vasa Denticity at 65%

Crayons Advertising, India's first major integrated advertising agency, listed on the NSE Emerge platform at a premium of 38% over its IPO price. The share price soared to 45% over issue price and is currently trading at INR 94.5 apiece. The IPO was oversubscribed by 147.61 times, with the retail category receiving strong bids of 169 times more than the reserved bit. The funds raised will be invested in capital expenditure on infrastructure and technology. Meanwhile, Vasa Denticity, a dental products e-commerce company, also listed at a 65% premium and was oversubscribed by nearly 68 times.

economictimes.indiatimes.com/markets/stocks/news/sme-ipo-tracker-crayons-advertising-lists-at-38-premium-vasa-denticity-at-65/articleshow/100703834.cms

Tuesday is a great day to launch something new 🚀

Tim

Insider Daily Brief

Aldi Launching Express Service - Hyperlocal Opportunity (At Scale), Vistar Verify For Inventory QC Standards, Really REALLY Cool 3D In Small Spaces (And I Think 3D Is Mostly Played Out), Building A Coffee Brand, 52-Week Low For OUT, Microsoft Ready To Pay, And International

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