Insiider Daily Brief
AdScout Launches! 🚀 REI Re-Launching A Classic Product Using OOH, Grocery Shopping Trends Hit Hyperlocal, Cool Stuff, Confessions Of An Ad Man, Retail Media @ Cannes, An IPO = Opportunity For OOH, And More.
Tim Rowe, Chief Curator
June 07, 2023
Thank You To SignBird For Sponsoring Today’s Newsletter
Yesterday was a big day for me (Tim) personally because it marked the official kickoff of my first entrepreneurial endeavor - AdScout.
Over the past four years, I’ve spent a lot of time talking to key stakeholders on every level of the conversation…
Brand Marketers, CMOs, CFOs
Agency Founders, BizDev Teams, Planners, And Buyers
Media Owners, Publishers, Tech Founders
Legal, Financial, Operations
I don’t say that to impress you, but rather share it to express that this has come at a great investment by a community and hope that it reflects accordingly as we continue to grow together.
So, what is it? To keep it simple, it’s just a damn directory.
If you’re a marketer, work at an agency, lead a brand, or anything like that…it’s the first stop on your journey to uncovering a world of new ideas for your next campaign.
If you’re an investor…it’s Angie’s List for advertising in the real world (I know, it’s just ‘Angi’ these days) with a splash of Spotify, a pinch of IMDB, and a few other proven network plays that solve the job to be done - discovery.
Here’s how it works:
1) If you’re listed, claim your listing. If you’re not, then click ‘Contact’ at the top and send me a message that you want to be listed.
Once you’re listed, the first thing to do is to make sure your profile is looking tight and reflecting your company. I’m doing my best to give you a shell to start with, it’s yours to customize from there.
Next, you’ll want to start to get reviews because that’s how the algorithm is built.
Top-rated company? Top search result. Make decision-making easy.
Congratulations To Movia Media For Getting The First Review 🏆
If you do that, you will be an early-winner. If you keep doing that, you’ll continue winning. And if you really want to put it over the top? Let AdScout be the third-party credibility you’ve been looking for and tout the fact you are the ‘Top Rated _______________’ On AdScout.
If you want to box out your competition though? You’ll want to combine that with a top-of-category ad placement like you’ll see below.
Three great companies, all claimed their profiles.
Two have received reviews already.
One has a review and is running an ad campaign.
It’s really easy to run an ad placement. In fact, you do it right from your user dashboard, in full transparency. Pick your placement, set your duration, credit card and go!
Bonus Pro Tip - The ‘Sidebar’ ads are really sneaky because those ads get served on your competitor’s listing. That’s right. If you have competitors in your category who have not yet claimed their profile well, then you can run ads right on their listing. Strong.
Head on over to TryAdScout.com and check it out!
- Tim
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Happy 🐫 Day,
Tim