Insider Daily Brief

An Insect Repellant Billboard Campaign That David Ogilvy Would Approve, A Modern Brand OOH Use Case, Social Media Ad Spend Down Down Down, Tech, Cool Stuff, Retail Media News, Buy Buy Baby...Room To Grow? And An All New OOH Insider Episode Drops 🔥

Tim Rowe, Chief Curator
June 08, 2023

Thank You To SignBird For Sponsoring Today’s Newsletter

N.S. tick spray ads get cheeky: ‘It’s pretty extreme, but that’s the point’ | SaltWire

A cheeky new advertising campaign from a Nova Scotia insect repellant maker will leave you laughing and likely itching at the same time. Billboards and bus ...

www.saltwire.com/atlantic-canada/news/provincial/ns-tick-spray-ads-get-cheeky-its-pretty-extreme-but-thats-the-point-100860628

The Ordinary taps OOH marketing to reintroduce its science-backed and affordable philosophy

The timing of the campaign is twofold. First, The Ordinary is, at last, able to manage its supply chain without concern about selling out, allowing it to support big-scale ad campaigns. Secondly, it reasserts the brand's philosophy and price point in the face of competitors and an uncertain economic landscape.

www.glossy.co/beauty/the-ordinary-taps-ooh-marketing-to-reintroduce-its-science-backed-and-affordable-philosophy

Social media advertising will hit a new low in US spending growth this year

This year, US social network ad spending will grow at its slowest pace since we began tracking it, at just 3.4%, to reach $68.45 billion, according to our forecast.

www.insiderintelligence.com/content/social-media-advertising-new-low-us-spending-growth

VIOOH Launches New Real-Time Platform Alongside Suite of Premium Features - ExchangeWire.com

Today, (June 7th, 2023) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced the launch of its new real-time

www.exchangewire.com/blog/2023/06/07/viooh-launches-new-real-time-platform-alongside-suite-of-premium-features

Vistar Media Launches Advertising Design Studio to Reimagine Creative for Digital Out-of-Home

Vistar Studio provides creative services globally to support advanced programmatic campaignsNEW YORK, June 06, 2023 (GLOBE NEWSWIRE) -- Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function - Vistar Studio. Vistar Studio is a new offering that provides advertising design services to help marketers take full advantage of the out-of-home (OOH) format.

finance.yahoo.com/news/vistar-media-launches-advertising-design-133000804.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAITNYGNAY4h0LuL8hDzwXJ2Eij6cgWYLe0zFK3i8c82RZpztyRmR8j77x8uydu4GBJaZbNntcIIp2lOEfS31jg6_Q4ovgI02o7xnwdz_CTWgUReyd3mXs1M7jGYtLqiW_VBl6K-G2Cj5QT6GHzWALrGHZagUijHp--bMSMANuA8k

This is a great example of why we have a section just for Cool Stuff. 👇

It’s always cool to see fine art stretched across an OOH.

do it outdoors media on LinkedIn:

Amazing ad creative combined with a mobile billboard market domination campaign produces outstanding OOH impressions in New York, New York for Svenskt Tenn .…

www.linkedin.com/posts/do-it-outdoors_doitoutdoorsmedia-mobilebillboard-ooh-ugcPost-7065011302011686912-J-EG/?utm_source=share&utm_medium=member_ios

3 tips on taking your retail media network to the next level from Albertsons Media Collective

Retail media is moving from its initial state (search and on-site display ads) up the funnel toward social, open web, and connected TV. As retail media networks move into their next era, they should leverage partnerships to explore new channels, said Evan Hovorka, vice president of product and innovation at Albertsons Media Collective.

www.insiderintelligence.com/content/3-tips-on-taking-your-retail-media-network-next-level-albertsons-media-collective

Placer.ai: Mall traffic drops for the fourth straight month

In May, shopper visits fell off by 12% at indoor malls and 11% at outlet centers.

chainstoreage.com/placerai-mall-traffic-drops-fourth-straight-month

National Advertising Division’s What’s New + Next in Ad Law Annual Conference

Kramer Levin is a sponsor of the National Advertising Division’s (NAD) What’s New + Next in Ad Law Annual Conference, being held in-person on Sept. 19 – 20, 2023 in Philadelphia, PA. More information...

www.kramerlevin.com/en/perspectives-search/national-advertising-divisions-whats-new-next-in-ad-law-annual-conference.html

BuyBuy Baby could get bought as buyers express interest

The retailer may not disappear if one of several bidders, including Babylist, acquires its digital brand or brick-and-mortar locations.

www.retaildive.com/news/buybuy-baby-bids-babylist-janie-and-jack-go-global-retail/652171

Amplifying Authenticity: Modern Brand Storytelling And The Intentional Marketer With MK Getler-Porizkova, CMO of Loop &Tie

MK came up through the performance marketing ranks, with stops at HubSpot, Birdeye, and Alyce before taking the reigns at Loop &Tie and we talk about some really hard topics like balancing the responsibility of ethics and the bottom line while being a marketer and how to ensure that everyone from the consumer to the creator receives the value they’re expecting.

http://www.theoohinsider.com/MK

Thursday is a great day to have a great day,

Tim

Insider Daily Brief

An Insect Repellant Billboard Campaign That David Ogilvy Would Approve, A Modern Brand OOH Use Case, Social Media Ad Spend Down Down Down, Tech, Cool Stuff, Retail Media News, Buy Buy Baby...Room To Grow? And An All New OOH Insider Episode Drops 🔥

Join the conversation