Insider Daily Brief

Pass The Opihr, OOH > Print By 2026, Times That OOH Brought The Impossible To Life, oOh! Share Buyback Complete ✅ TV Pricing Enters Deflation 📉 Retail Media, Crypto Ad Law, International, And More!

Tim Rowe, Chief Curator
June 09, 2023

AdScout Is Simplified Discovery For Marketing In The Real World

Opihr launches first OOH campaign - Drinks Retailing News - The Voice of Drinks Retailing

Opihr gin has announced its first-ever out-of-home advertising campaign with a nod to summer travel as the brand owners look to educate...

drinksretailingnews.co.uk/news/fullstory.php/aid/21610/Opihr_launches_first_OOH_campaign.html

Did we really need an expert to tell us?

Probably not, but good to keep it in your sales binder nonetheless. 🤷‍♂️

Experts Predict Out-of-home Advertising To Surpass Print Spend By 2026

Experts in the landscape of advertising have predicted that out-of-home (OOH) advertising is set to surpass print spend and become the third most popular

leadership.ng/experts-predict-out-of-home-advertising-to-surpass-print-spend-by-2026

8 Almost Impossible OOH Ideas Brought to Life | LBBOnline

Little Black Book, Grand Visual rounds up its clever out-of-home solutions to some of the most challenging creative briefs

www.lbbonline.com/news/8-almost-impossible-ooh-ideas-brought-to-life

oOh!media Completes On-Market Share Buyback Program | MarketScreener

-- oOh!media completed its on-market share buyback program, under which the company repurchased 59.9 million shares for AU$82.3 million, the advertising and media company said Thursday. Shares of... | June 8, 2023

www.marketscreener.com/quote/stock/OOH-MEDIA-LIMITED-19157053/news/OOh-media-Completes-On-Market-Share-Buyback-Program-44065778

TV pricing to enter deflation in US - The Media Leader

TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.

the-media-leader.com/tv-pricing-to-enter-deflation-in-us-and-uk

From the article above, interesting to see OOH following the trendline of online video, radio, and magazines (online display remaining constant). OOH certainly not demonstrating the eratic variability of the other traditional formats when budgets tighten up.

With audience insights for planning and attribution for reporting, now is an opportunity to double down on what’s working and prove the value of OOH once and for all.

The only company I personally recommend for doing that is Accretive Media which is available to work with as an AdScout Exclusive partner here.

Walmart Connect expands in-store ad formats as shoppers return en masse

The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads on its radio network.

www.grocerydive.com/news/walmart-connect-in-store-advertising-retail-media-networks/652359

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations.

www.grocerydive.com/news/giant-eagle-launches-in-house-retail-media-network-leap/652315

Oakland billboard fight: Nonprofits will get millions and free advertising, but Clear Channel is pushing back

Clear Channel Outdoor alleges the process for awarding a $73 million deal with Becker Boards and Outfront Foster Interstate was “tainted.”

oaklandside.org/2023/06/07/oakland-billboard-fight-nonprofits-will-get-millions-and-free-advertising-but-clear-channel-is-pushing-back

UK to curb crypto advertising with 'cooling off' periods, risk warnings

British consumers buying cryptoassets will get a 24-hour "cooling-off" period for the first time from October under tougher marketing rules unveiled by the financial regulator on Thursday.

www.reuters.com/world/uk/uk-curb-crypto-advertising-with-cooling-off-periods-risk-warnings-2023-06-07

Disrupting the Digital Norms by Utilizing Technology in Sports with Jennifer Prince

Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry.

http://programmatic.lamar.com/posts/jennifer-prince

Flipkart joins list of brands that advertised in NYC's Times Square

www.storyboard18.com/how-it-works/flipkart-joins-list-of-brands-that-advertised-in-nycs-times-square-8735.htm

Viola Outdoor launches taxi-top digital media screens - Campaign Middle East

Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced the launch of an innovative leap in the DOOH media arena in a joint venture with Firefly, mobile marketing media solution provider. The partnership will introduce Firefly’s roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis, expanding the …

campaignme.com/viola-outdoor-launches-taxi-top-digital-media-screens

Enjoy your weekend, you earned it.

Tim

Insider Daily Brief

Pass The Opihr, OOH > Print By 2026, Times That OOH Brought The Impossible To Life, oOh! Share Buyback Complete ✅ TV Pricing Enters Deflation 📉 Retail Media, Crypto Ad Law, International, And More!

Join the conversation

OOH Insider