Insider Daily Brief
Pass The Opihr, OOH > Print By 2026, Times That OOH Brought The Impossible To Life, oOh! Share Buyback Complete ✅ TV Pricing Enters Deflation 📉 Retail Media, Crypto Ad Law, International, And More!
Did we really need an expert to tell us?
Probably not, but good to keep it in your sales binder nonetheless. 🤷♂️
From the article above, interesting to see OOH following the trendline of online video, radio, and magazines (online display remaining constant). OOH certainly not demonstrating the eratic variability of the other traditional formats when budgets tighten up.
With audience insights for planning and attribution for reporting, now is an opportunity to double down on what’s working and prove the value of OOH once and for all.
The only company I personally recommend for doing that is Accretive Media which is available to work with as an AdScout Exclusive partner here.
Enjoy your weekend, you earned it.