Insider Daily Brief for June 12th, 2023
Behind The Scenes On Week 1 AdScout, The Power Of Moments With Kevani, Mall Foot Traffic Insights, The Flywheel Of A Podcast, Campaigns, And A Big International News Day.
Officially, “Week 1” will be this coming Tuesday (tomorrow) but I’m excited to share with you some of the early traction at tryadscout.com
We launched to the public on 6/6 and quickly started onboarding partners.
Going into tomorrow, we have 129 companies listed on the directory of which 36 are verified and claimed by the founder or an executive at the company.
Which is pretty cool, right? Something that didn’t exist a week ago, creating value and transparency right out of the gate.
✅ We were revenue positive on day one, with a media owner launching their own ad campaign from their dashboard and there are reviews already coming in.
✅ We also made the first vendor-to-vendor referral, connecting an experiential specialist with a billboard truck partner for a pretty big opportunity that the experiential specialist wanted to pass along to someone who would take great care of their introduction.
Really solid launch and an even bigger week ahead. Thanks for being a part of it.
Podcasts are one of the best ways to generate many different types of content.
If you film an episode, there are a bunch of ways you can repurpose it.
This flywheel generates content whenever you’re interviewed on someone’s podcast:
— Nathan Barry (@nathanbarry)
Jun 7, 2023
No one congratulates you for doing a Facebook ad. It’s always great to see Founders excited seeing their brands in the real world.
And in keeping with the spirit of “campaigns” and collecting the moments as shared by different stakeholders, here are another few views of that campaign from the folks at Wrapify.
“We should spend 10% of Advertising on ‘Creative’” 👏
An awesome perspective that can be applied anywhere in the galaxy.
I agree, Tom, and thank you for your leadership.
From my perspective, the key to growing beyond 5% is in expanding the conversation beyond the silos it takes place in today.
The opportunity is in understanding that what “the industry” traditionally refers to as the “buy-side” is actually the supply-side at scale and that there are very few conversations taking place with the brands who can help the industry grow fastest (born online, digital-first brands spending $100K+/mo on the internet).
OOH Specialist Agencies are a necessity because of their expertise and ability to aggregate supply in thoughtful, strategic ways. But the trap is in believing that this represents “buyers”, as in “brand decision-makers” and I believe that to be a huge disconnect in understanding the fundamentals to grow “beyond 5%” share of media spend.
But the reality is, I’m not ultimately concerned with the heartbeat of what “the industry” is doing. Rather I’m laser-focused on marketing and advertising at large, which you likely are too, hence your motivation for being here.
And this might not be popular to say, but I’m not here for the $8.6B US or $35B internationally. Frankly, that’s too small to get excited about when there is $600B being spent on the internet this year.
Here’s to Monday.
Let’s get after it,