Insider Daily Brief June 13th, 2023

Tesla Gets Grassroots, Netflix Going On Offense? Some Cool Stuff 😎 And A Miss 👎 Positive Market Outlook Is The Vibe, Big Upside For Retail Media, A New Opportunity And A New Section.

Tim Rowe, Chief Curator
June 13, 2023

Special Edition Harlequin Logo By Jonny Rowe, Age 10

Tesla's supercharger deals with GM, Ford are 'the cheapest forms of advertising'

5D Chess ♟

Tesla is playing a different game than everybody else.

Netflix is going 'from defense to offense' on advertising, says Lightshed’s Rich Greenfield

This campaign would pair incredibly well with OOH. Can someone please ensure that happens?

‘The parrot, the chameleon, and the tortoise': The story behind Nuvama group's maiden ad campaign

Sujay Rachh, chief marketing officer, Nuvama Group, says that the brand wants to highlight their new brand identity and redefined brand purpose with their ‘Let’s Do It Right’ ad campaign.

www.afaqs.com/news/advertising/the-parrot-the-chameleon-and-the-tortoise-the-story-behind-nuvama-groups-maiden-ad-campaign

I mean, it sounds cool. But for the amount of money that gets spent on these campaigns, can we please start getting better pictures and video?

It’s 2023. People have been filming feature films on iPhones since 2018. There’s just no excuse at this point.

The Brand Sigma rolls out KLM Royal Dutch Airline’s Premium Comfort Class high octane DOOH led campaign across major metros in a grand manner. – Marketing Communication News

marcommnews.com/the-brand-sigma-rolls-out-klm-royal-dutch-airlines-premium-comfort-class-high-octane-dooh-led-campaign-across-major-metros-in-a-grand-manner

Markets price in 76% odds of the Fed keeping rates at 5.00% - 5.25% on Wednesday.

And markets are confident that the Consumer Price Index (CPI) will gradually return to 2%.

^{"...what we’re seeing from a consumer perspective is a very resilient consumer. We talked about the fact that volumes in the first four weeks of May were largely consistent with our expectations for the quarter. And we’ve really been benefiting from the shift to experiential-based spending…So really a very resilient consumer, and again, very consistent with our expectations for the quarter." -}^Mastercard⁽^$MA^{) President of North America Linda Kirkpatrick}

^{"And then from a consumer perspective, they're holding up very well now, but it's going to get tougher from our estimation for them…they continue to have weaker balance sheets, less liquidity." -}^{The Clorox Company}⁽^$CLX^{) CEO Linda Rendle}

^{"What we’re seeing right now is continued stability. Our categories in the U.S. continue to grow value at around 6% to 7%, fairly consistent past 3, past 6, past 12 months." -}^{The Procter & Gamble}⁽^$PG^{) CFO Andre Schulten}

^{"We are seeing. I think our consumer has been pretty stable. So it's predominantly 100K plus in income and I think that their preferences morphed over time where eating out is more like a staple so built into their budgets, everybody, who wants a job can have a job. So in terms of disposable income remains pretty steady…I think generally I think we feel like our consumer is in a pretty good spot and overall the business trends are the most stable and predictable they've been since the pandemic started." -}^{Cheesecake Factory}⁽^$CAKE^{) President David Gordon}

Retail media ad revenue forecast to surpass TV by 2028

LONDON, June 12 (Reuters) - The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exceed television revenue by 2028.

www.nasdaq.com/articles/retail-media-ad-revenue-forecast-to-surpass-tv-by-2028

Unpacked: Why incrementality became such a popular retail media buzzword

There is a renewed focus on the term incrementality, as retailers set out to differentiate their retail media networks.

www.modernretail.co/marketing/unpacked-why-incrementality-became-such-a-popular-retail-media-buzzword

Inside Sales Media Development Manager at Velocity, A Managed Solutions Company

Velocity is a fast-paced company with an open-door environment looking to add an experienced Inside Media Sales Development Manager to our sales team. Velocity Media Solutions (VMS) is part of Velocity Digital, focusing on the advertising sales across VMS networks of 26,000 locations and 38,000 venues including: Cinema Lobbies, Grocery Stores, Hotel Lobbies, Bars, C-Stores, and Retail Centers.

oohired.com/jobs/33573217-inside-sales-media-development-manager

The whole purpose & intent of my being is to bring you as much value as possible, so I’m going to keep a little section here at the footer each day to keep you ahead of the curve on cool new companies, features, opportunities, and all things tryadscout.com.

Here are the most recently added companies (within the last 24 hours):

Inwindow Outdoor

We create unforgettable advertising in public spaces. We invented Storescapes™ in 2002 and over the years have done thousands of installations for hundreds of brands. It’s what we do day in and day…

tryadscout.com/listing/inwindow-outdoor

SoftSigns 3D

We have a patented process where we cut the costs of 3D Billboards by delivering your ...

tryadscout.com/listing/softsigns-3d

Boldsite Media

BOLDSITE Media is the destination media company that creates boundless brand environments in high-traffic public spaces. BOLDSITE partners with real estate developers, agencies, and marketers to cu…

tryadscout.com/listing/boldsite-media

Blip

Capture new audiences and boost your sales with digital billboards that you control. Surprisingly affordable and stunningly effective. Blip provides thousands of digital billboards that are easy to…

tryadscout.com/listing/blip

Adkom

Adkom unifies this fragmented media landscape through a single network: our technology delivers over 350 media owners across 190+ DMAs in one, easy-to-access platform. All it takes is a single RFP …

tryadscout.com/listing/adkom

Swiftmile

We built and are now deploying the worlds first micro-mobility charging platform. This can accommodate ebikes, escooters, drones and whatever else the micro-mobility revolution comes up with.

tryadscout.com/listing/swiftmile

CEN Media Group

ADVERTISING CEN Media Group runs a national ad-based network of digital signs in cinema lobbies. They come in various sizes, formats & capabilities. CONTENT MANAGEMENT Our client relationships …

tryadscout.com/listing/cen-media-group

Turn it up Tuesday!

Let’s go,

Tim

Insider Daily Brief June 13th, 2023

Tesla Gets Grassroots, Netflix Going On Offense? Some Cool Stuff 😎 And A Miss 👎 Positive Market Outlook Is The Vibe, Big Upside For Retail Media, A New Opportunity And A New Section.

Tesla's supercharger deals with GM, Ford are 'the cheapest forms of advertising'

Netflix is going 'from defense to offense' on advertising, says Lightshed’s Rich Greenfield

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