Insider Daily Brief June 14th, 2023

Candid OOH Conversations Being Led By Performance Marketers, Huge Media Measurement Market Opportunity, Mr. Beast And Match In Cool Stuff, Retail Media, Research & Insights, 3 Awesome Career Opps, Legal, Tech, And New AdScout Founding Member Company - Alchemy Media

Tim Rowe, Chief Curator
June 14, 2023

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This is the start of the groundswell you know I’ve been adamant is taking place. It’s the drawing out of the current before the tsunami crashes down on our shores. These are the organic conversations taking place within the marketing community most underserved by traditional media and they just so happen to be the most eager to figure it out.

Simon Mills on LinkedIn: In the past 5 years, I’ve spent over $1m+ on Out of Home campaigns across… |

In the past 5 years, I’ve spent over $1m+ on Out of Home campaigns across North America. A few things I’ve picked up along the way… If done correctly, Out of… | 10 comments on LinkedIn

www.linkedin.com/posts/simonmills3_in-the-past-5-years-ive-spent-over-1m-activity-7074369842820108288-sC8u?utm_source=share&utm_medium=member_desktop

Solving media measurement is a BIG opportunity for every medium.

MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs | AdExchanger

MadHive got a $300 million investment from Goldman Sachs. It's now turning to measurement, including potentially with an acquisition.

www.adexchanger.com/digital-tv/madhive-is-going-shopping-for-measurement-tech-with-300-million-investment-from-goldman-sachs

Fascinating to study the modern art of attention. 📚

So @MrBeast’s new video hit 47 million views in 1 day—the 2nd highest 24 hour view count in YouTube history.
I analyzed the video minute-by-minute, detailing 25 storytelling tactics he uses to pull you in + keep you engaged for a full 14 minutes.
A content breakdown 🧵:
— Jack Appleby (@jappleby)
Jun 12, 2023

Great copy. Awesome creative. Love is in the air. 😍😍😍

nprpmedia
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nprpmedia
Attention Brooklyn: Adults Wanted!
@match is here with a wake up call ☎️ … to put it simp...
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Global Advertising Forecast to Grow 5.9% This Year - Retail Media Expected to Surpass Television by 2028

"Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic," said GroupM.

www.brandinginasia.com/global-advertising-forecast-to-grow-5-9-this-year-retail-media-expected-to-surpass-television-by-2028

AMC theater attendance spiked from major movie releases, research finds

AMC, Cinemark and Cineworld’s Regal Cinemas have enjoyed a foot traffic spike thanks to recent major movie releases, says Placer.ai.

www.marketwatch.com/story/amc-theater-attendance-spiked-from-major-movie-releases-research-finds-4623ecf4

Advertising Services Are Driven by the Increasing demand for Short Content and Video Ads - Grand View Research, Inc.

The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030. The advertising services category is driven by the increasing demand for the short form of content and video ads.

finance.yahoo.com/news/advertising-services-driven-increasing-demand-094500128.html

Some red-hot opportunities were added to OOHired.com this week! 🔥

Account Manager at Do Media

oohired.com/jobs/33661341-account-manager

Sr. Account Executive at Nickelytics

oohired.com/jobs/33651053-sr-account-executive

Inside Sales Media Development Manager at Velocity, A Managed Solutions Company

oohired.com/jobs/33573217-inside-sales-media-development-manager

Google’s advertising business could attract EU antitrust charges

The European Union (EU) is set to lodge a formal complaint targeting Google’s advertising business, reported Bloomberg, citing sources.

www.verdict.co.uk/eu-to-fine-google-ads

Data Clean Rooms Won’t End the Identity Battle |Street Fight

Data clean rooms have sprung to the top of industry-leading agendas as a potential solution for the eventual depreciation of third-party cookies.

streetfightmag.com/2023/06/12/data-clean-rooms-wont-end-the-identity-battle

Broadsign launches static campaigns technology, complementing DOOH solutions

Broadsign, a digital signage technology firm, has announced the launch of static campaigns on its Static Campaigns module, which aims to make it easy for media owners to manage static and digital inventory while using the Broadsign OOH advertising platform,…

www.digitalsignagetoday.com/news/broadsign-launches-static-campaigns-technology-complementing-dooh-solutions

VIOOH launches real-time DOOH platform

VIOOH, a global DOOH supply side platform, has announced the launch of VIOOH Trading Manager, a real-time programmatic platform, along with VIOOH Intelligence, a suite of software tools aiming at operational efficiency, programmatic deal management and yield optimization, according to…

www.digitalsignagetoday.com/news/viooh-launches-real-time-dooh-platform

Vistar leans into verification with software offering for DOOH

Vistar, an adtech firm, has announced Vistar Verify, its DOOH inventory verification solution, according to a press release. The system aims to establish quality standards for DOOH inventory and its monitoring across the Vistar network, combining manual and automated ad…

www.digitalsignagetoday.com/news/vistar-leans-into-verification-with-software-offering-for-dooh

Today was loaded with partnership calls that will bring some of the most significant products and platforms to our industry that we’ve ever seen…and I’m excited to announce more on that in the next two weeks.

They’re specifically centered around location intelligence and audience insights used for strategy and planning, as well as for attribution and measurement.

Seeing the huge investments being made in measurement for other media channels and understanding the opportunity we have is invigorating and those partnerships bring access to best-in-class partners with bespoke alignment to your objectives.

We also added one new company yesterday, Alchemy Media. Welcome aboard!

Alchemy Media

Mission Statement: The original wildposting company, Alchemy provides the best inventory, service, and campaign management in the industry. We are street-level advertising innovators who create hig…

tryadscout.com/listing/alchemy-media

Insider Daily Brief June 14th, 2023

Candid OOH Conversations Being Led By Performance Marketers, Huge Media Measurement Market Opportunity, Mr. Beast And Match In Cool Stuff, Retail Media, Research & Insights, 3 Awesome Career Opps, Legal, Tech, And New AdScout Founding Member Company - Alchemy Media

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