Insider Daily Brief June 14th, 2023
Candid OOH Conversations Being Led By Performance Marketers, Huge Media Measurement Market Opportunity, Mr. Beast And Match In Cool Stuff, Retail Media, Research & Insights, 3 Awesome Career Opps, Legal, Tech, And New AdScout Founding Member Company - Alchemy Media
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This is the start of the groundswell you know I’ve been adamant is taking place. It’s the drawing out of the current before the tsunami crashes down on our shores. These are the organic conversations taking place within the marketing community most underserved by traditional media and they just so happen to be the most eager to figure it out.
Solving media measurement is a BIG opportunity for every medium.
Fascinating to study the modern art of attention. 📚
So @MrBeast’s new video hit 47 million views in 1 day—the 2nd highest 24 hour view count in YouTube history.
I analyzed the video minute-by-minute, detailing 25 storytelling tactics he uses to pull you in + keep you engaged for a full 14 minutes.
A content breakdown 🧵:
— Jack Appleby (@jappleby)
Jun 12, 2023
Great copy. Awesome creative. Love is in the air. 😍😍😍
Some red-hot opportunities were added to OOHired.com this week! 🔥
Today was loaded with partnership calls that will bring some of the most significant products and platforms to our industry that we’ve ever seen…and I’m excited to announce more on that in the next two weeks.
They’re specifically centered around location intelligence and audience insights used for strategy and planning, as well as for attribution and measurement.
Seeing the huge investments being made in measurement for other media channels and understanding the opportunity we have is invigorating and those partnerships bring access to best-in-class partners with bespoke alignment to your objectives.
We also added one new company yesterday, Alchemy Media. Welcome aboard!