Insider Daily Brief June 15th, 2023
A Tiny Billboard Campaign, Data On Cleveland Browns Fans, More Validation For OOH (From Outside Of OOH), Retail Media Loadout, Google In The Crosshairs, International, And AdScout.
Tim Rowe, Chief Curator
June 15, 2023
Insider Daily Brief Powered By TryAdScout.com
Simple is hard. It is to be equal parts effective and easy to digest.
This is simple.
Cleveland Rocks! 🎸
More organic conversations taking place in the marketing world about OOH.
This is the moment you’ve been waiting for! 🍿
Who will the winners be?
.@ryanbbabenzien, CEO at Jolie Skin Co, talks about the importance of utilizing out-of-home, non-measurable advertising.
From sidewalk stickers to giant billboards on NYC trucks, he believes word-of-mouth tactics can be just as effective as digital marketing. 🚛🚚
— Tapcart 📲 (@tapcart_app)
Jun 13, 2023
Intentional. Clever. Classic. 🏆
The value and importance of data in Retail Media. ✅
This one comes as a two-part set. First, the article. A primer, really. And then, the full research report.
Enjoy 😎
Courtesy of warc.com
Holistic measurement can power sustainable marketing structures
From warc.com
Holistic measurement enables brands to make data-driven decisions to improve business performance, but brands need more than just data to establish a long-lasting measurement strategy – they also need unified metrics.
Why it matters
Unified metrics can help determine key scenarios, such as: Are marginal dollars best invested in paid search budgets or in product reformulation to make a product smaller and less costly to ship?
Additionally, they can help identify which campaigns or channels are delivering the best ROI, allowing businesses to allocate resources more effectively.
As brands evaluate goals for reorganization, they need to recognize that the mastery of data and analytics is a core competency. If brands can’t implement a measurement strategy, they can’t properly evaluate their strengths and weaknesses.
Takeaways
Success with retail media networks requires tight alignment across all departments; for this alignment to be possible, organizations must eliminate silos.
Holistic measurement often comes down to a balance between investing in performance media to deliver immediate results, in marriage with more longer-term equity growth further down the line.
Retailers may choose to use metrics such as ‘share of digital shelf’ to get a holistic picture of a company’s performance on the organic and paid search level.
Advertising Cost of Sales and Return on Ad Spend tied as the most important KPIs to measure retail media success (according to 84% of respondents in a report from omnichannel marketing platform Skai).
Key quote
“The ease of access to performance metrics when contrasted against the relative difficulty and expensive measuring brand marketing means our management efforts and therefore spend are becoming skewed towards performance” – James Hurman, Founding Partner, Previously Unavailable.
Some red-hot opportunities were added to OOHired.com this week! 🔥
Four more great companies claimed their profiles yesterday and are now verified and available on AdScout!
Check them out below and if you’ve worked with any of them, make sure to leave a review about what it was like to work with them. ⭐⭐⭐⭐⭐
It’s this easy:
Special Edition Harlequin Logo By Jonny Rowe, Age 10