Insider Daily Brief June 16th, 2023

Fitness Chain Traffic Gains, Nextdoor Launching Hyperlocal Ads, Verizon OOH Campaign Sticks The Landing, They Put The AI In TV (OOH Insider), How Radio Is Cashing In On Retail Media, Fed Update, Career Opportunities And International.

Tim Rowe, Chief Curator
June 16, 2023

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Fitness Chains Continuing Traffic Gains In 2023 | SGB Media Online

At Planet Fitness, changes in visits per venue slipped 1.0 percent in May, but grew in the remaining months, up 1.9 percent in April, 3.3 percent in March, 10.1 percent in February, and 24.5 percent in January.

sgbonline.com/placer-ai-fitness-chains-continuing-traffic-gains-in-2023

Nextdoor Advances Growth of Its Must-buy Local Ad Platform for Advertisers of All Sizes

SAN FRANCISCO, June 14, 2023--Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to a

finance.yahoo.com/news/nextdoor-advances-growth-must-buy-203000401.html

The Guardian bans all gambling advertising

Ban will apply worldwide to all of media group’s online and print outlets, including the Guardian, Observer, and Guardian Weekly

www.theguardian.com/society/2023/jun/15/guardian-bans-all-gambling-advertising

Ogilvy New York on LinkedIn: #itsyourverizon

We’re thrilled to support the launch of Verizon’s myPlan: A unique new offering that allows you to get exactly what you want and only pay for what you need in…

www.linkedin.com/posts/ogilvy-new-york_itsyourverizon-activity-7065088296070041600-K2m0/?utm_source=share&utm_medium=member_ios

Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief Revenue Officer

Today’s guest is Avi Stoller , co-founder and chief revenue officer of TAIV , a place-based ctv disruptor that uses AI to perform maybe one of the most a…

www.theoohinsider.com/taiv

Retail Media Networks Are Hot. How Can Radio Get In On The Action?

Retail Media Networks are one of the hottest channels in advertising as retail giants like Walmart, CVS, Target, Kroger and, of course, Amazon make mountains of consumer purchase data accessible

www.insideradio.com/free/retail-media-networks-are-hot-how-can-radio-get-in-on-the-action/article_cd2ccae0-0b55-11ee-8f5f-0f0fad127305.html

Quality of advertiser experience most important aspect of retail media: CitrusAd report - Exchange4media

The survey sought to understand the perception of brands and retailers and approaches to retail media better

www.exchange4media.com/marketing-news/quality-of-advertiser-experience-most-important-aspect-of-retail-media-citrusad-report-128025.html

Report: Trader Joe’s visits surge as grocery prices do the same

Traffic at the specialty grocer is far outpacing that of other food retailers, coinciding with rising food prices, according to new data

www.winsightgrocerybusiness.com/inflation/report-trader-joes-visits-surge-grocery-prices-do-same

Know the Names

Scott Goodwin is the co-founder and managing partner of Diameter Capital Partners. We cover the major thematic differences between the 2010s and 2020s, the importance of speed, and the role of imagination in credit investing.

www.joincolossus.com/episodes/33400952/goodwin-know-the-names

Fed Chair Powell says July will be a 'live' meeting, rate cuts are a 'couple of years out'

India Daily Live launches country-wide DOOH campaign

The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India

www.media4growth.com/campaigns/india-daily-live-launches-country-wide-dooh-campaign-6840

Some red-hot opportunities were added to OOHired.com this week! 🔥

Account Manager at Do Media

oohired.com/jobs/33661341-account-manager

Sr. Account Executive at Nickelytics

oohired.com/jobs/33651053-sr-account-executive

Inside Sales Media Development Manager at Velocity, A Managed Solutions Company

oohired.com/jobs/33573217-inside-sales-media-development-manager

Today’s been a busy day, so only one new addition but an exciting one!

For the first time ever, check out this week’s OOH Insider guest spotlight’s company, Taiv, the place-based CTV company that uses AI to change the channel in sports bars and infuses content in between the biggest moments in sports:

Taiv

Place-based CTV meets AI that changes the channel on TVs in sports bars, during commercial breaks, and places brands in the space between the biggest moments in sports.

tryadscout.com/listing/taiv

Rest and recharge this weekend.

See you Monday morning,

Tim

Special Edition Harlequin Logo By Jonny Rowe, Age 10

Insider Daily Brief June 16th, 2023

Fitness Chain Traffic Gains, Nextdoor Launching Hyperlocal Ads, Verizon OOH Campaign Sticks The Landing, They Put The AI In TV (OOH Insider), How Radio Is Cashing In On Retail Media, Fed Update, Career Opportunities And International.

Fed Chair Powell says July will be a 'live' meeting, rate cuts are a 'couple of years out'

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