Insider Daily Brief June 19th, 2023

Pharrell And Rihanna Team Up With Iconic Brand In Big Way, How World Surf 🏄‍♀️ League Sells Sponsorships With No Stadiums, Sprite Makes A Cool Stuff Moment In Hot Hot Heat, AI Insights For Your Biz, Pfizer Legal And Dolce & Gabbana Goes 3D.

Tim Rowe, Chief Curator
June 19, 2023

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Pharrell Taps Rihanna For Debut Louis Vuitton Men's Campaign

N ANTICIPATION OF PHARRELL'S FIRST COLLECTION AS CREATIVE DIRECTOR NEXT WEEK, THE MULTI-HYPHENATE OFFERS A PREVIEW OF WHAT'S TO COME.

https://www.essence.com/fashion/pharrell-taps-rihanna-for-debut-louis-vuitton-mens-campaign/

How the World Surf League sells sponsorships and advertising with no stadiums and an unpredictable broadcast schedule

Surfing isn’t as popular in the US as it is in countries like Brazil and Australia, but now that it’s an Olympic sport, WSL CMO Sarah Swanson said “awareness in the US is growing very quickly and really dramatically.”

www.marketingbrew.com/stories/2023/06/16/how-the-world-surf-league-sells-sponsorships-and-advertising-with-no-stadiums-and-an-unpredictable-broadcast-schedule

Amazon and Seattle Show What Can Happen When a Big Employer Calls Workers Back to the Office

As Some Major US Cities Look To Boost Business, a Closely Measured Effort Details Effects on One Downtown

www.costar.com/article/878361701/amazon-and-seattle-show-what-can-happen-when-a-big-employer-calls-workers-back-to-the-office

Putting the literal ‘cool’ in ‘Cool Stuff’ today…

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Sprite - Heat happens
Heat happens, even for @_the__stark in a 30 degree Celsius warm Oslo, Norw...
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Car ad spend is set to hit $83 billion in 2023
Here's the 13 best car ads I've collected:
1. BMW
— Mack's Best Ads Ever (@TheChiefPlug)
Jun 15, 2023

Will Retail Media Networks Ever Get Into Brand Ad Budgets? - RetailWire

Retail media networks are on a roll. Ad revenues are expected to increase 9.9 percent to $125.7 billion in 2023 making retailers’ websites the third-fastest growing channel for advertising, according to a new report.

retailwire.com/discussion/will-retail-media-networks-ever-get-into-brand-ad-budgets

If you’re not already thinking about (or using) artificial intelligence in your business, you should be. It’s an opportunity to unlock efficiency and create new value from what you’re already doing today. So, if for no other reason, I believe you should be exploring it purely as a way to stay even with the cost of inflation that is staying pace in the rapidly evolving business landscape.

Also, it's a ridiculous competitive advantage. You can just do more with less and the “more” doesn’t have to be or feel "artificial”. In fact, a lot of the advantages that AI unlocks in in the operational components, freeing human capacity for the things that only you and your team are capable of.

So, this section will be a place where I share practical AI hacks that I find insightful, interesting, or otherwise applicable to something that may impact you.

If you have any specific challenges you want to solve in your business, send me an email at [email protected] and I’ll keep a special eye out for something to help you.

Here’s your first installment:

AI just killed Excel.
No more complex formulas and 10-hour Youtube tutorials.
Here’s the AI version of Excel:👇(and it's 100% free!)
— Angry Tom (@AngryTomtweets)
Jun 18, 2023

Cava Stock Surges 99% in Trading Debut

Cava's initial public offering of 14.4 million shares was priced Wednesday at $22 a share, and closed up 99% to $43.78 on Thursday.

www.barrons.com/articles/cava-stock-price-ipo-7c540503

Texas Orders Pfizer to Turn Over Meta Advertising Records | BioSpace

In a subpoena filed Monday, the state of Texas asked Pfizer to turn over all communications with Meta regarding the tech company’s advertising practices.

www.biospace.com/article/texas-requires-pfizer-to-turn-over-meta-advertising-records-

Worldcom OOH rolls out spectacular Dolce & Gabbana's 3D campaign in Lima

The campaign promotes Dolce & Gabbana's new fragrance Q

www.media4growth.com/campaigns/worldcom-ooh-rolls-out-spectacular-dolce-gabbanas-3d-campaign-in-lima-6846

A few great opportunities were added to OOHired.com last week, did you miss them? Know someone who could be a fit? Share this!

Account Manager at Do Media

oohired.com/jobs/33661341-account-manager

Sr. Account Executive at Nickelytics

oohired.com/jobs/33651053-sr-account-executive

Inside Sales Media Development Manager at Velocity, A Managed Solutions Company

oohired.com/jobs/33573217-inside-sales-media-development-manager

I signed off Friday afternoon with a full Week 2 recap on LinkedIn which you can check out here if you’re so inclined:

The Scouting Report

We want to always be adding quality companies and ideally, we want to be adding companies that want to be added and balancing that by simultaneously adding companies who will feel prompted to participate based on the complementary and competitive companies who are already on AdScout.

www.linkedin.com/pulse/scouting-report-try-adscout%3FtrackingId=rDcjmE7thtjh%252BH3ewFfVfQ%253D%253D/?trackingId=rDcjmE7thtjh%2BH3ewFfVfQ%3D%3D

Here’s to being back in the saddle. Make Monday count,

Tim

Insider Daily Brief June 19th, 2023

Pharrell And Rihanna Team Up With Iconic Brand In Big Way, How World Surf 🏄‍♀️ League Sells Sponsorships With No Stadiums, Sprite Makes A Cool Stuff Moment In Hot Hot Heat, AI Insights For Your Biz, Pfizer Legal And Dolce & Gabbana Goes 3D.

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