Insider Daily Brief June 20th, 2023

Uber Adds Video Ads, What's Missing From Streaming Platforms (LESSON), San Francisco Offices Empty? CCO UK Now On Vistar, AI Pro Tip And AI From Omnicom, Head Of Agency Sales (HIRING), And Weekend AdScout Updates.

Tim Rowe, Chief Curator
June 20, 2023

Insider Daily Brief Powered By TryAdScout.com

Streaming Platforms Need More TV Messaging - Here's What's Missing

One key area that has been a non-starter for years is getting exposure on competing broadcast network channels, now with sister premium streaming platforms.

www.mediapost.com/publications/article/386418/streaming-platforms-need-more-tv-messaging-here.html

Uber apps will now have video ads up to 90 seconds long

Starting this week, Uber is introducing video ads in its apps: Uber, Uber Eats, and Drizly.

www.phonearena.com/news/Uber-apps-will-now-have-video-ads-up-to-90-seconds-long_id148238

Empty offices, abandoned malls, concerns over crime: Why San Francisco, the Golden City, is losing its luster

Owners of San Francisco's commercial real estate are deciding to give up once trophy properties rather than count on a revival of the city's downtown.

www.msn.com/en-us/money/realestate/empty-offices-abandoned-malls-concerns-over-crime-why-san-francisco-the-golden-city-is-losing-its-luster/ar-AA1cFA2i?li=BB16M4hs

When creativity meets technology 👀
— Eyisha Zyer 🪐 (@eyishazyer)
Jun 17, 2023

Amazon spent $20.6 billion on advertising in 2022
They avoided advertising -- and are now the biggest advertiser ever.
Let's break it down:
— Mack's Best Ads Ever (@TheChiefPlug)
Jun 18, 2023

Clear Channel UK DOOH Inventory Now Available Through Vistar’s SSP

Vistar Media continues investment in European advertising market with the expansion of high-quality DOOH inventory

www.vistarmedia.com/blog/clear-channel-uk-dooh-inventory-available-through-vistars-ssp

Retail-owned media spending increases 25pc in 2023: report

Online marketing service LiveIntent's latest findings show that a majority of advertisers rank the promotional avenue as more effective than other digital channels.

www.luxurydaily.com/retail-owned-media-spending-increases-25pc-in-2023-report-new

Installment #2 in AI and your business…

Want to automate redundant tasks you’re doing hundreds of times a day?

Check this out.

ChatGPT can now automate almost any websites.
Or you can scrap anything from the internet.
And it only takes a few seconds.
Here's the new plugin that will replace your repetitive tasks:
— Barsee 🐶 (@heyBarsee)
Jun 17, 2023

WSJ News Exclusive | Omnicom Group to Debut Tool Using Generative AI for Advertising Employees

Ad holding company Omnicom Group plans to debut its first generative artificial intelligence tool as part of a partnership with Microsoft: A virtual assistant to help ad agency employees with tasks across the advertising process such as compiling audience insights and building media plans.

www.wsj.com/articles/omnicom-group-to-debut-tool-using-generative-ai-for-advertising-employees-4976424

How to build a cult-like brand | Laura Modi (Bobbie)

Brought to you by Vanta —Automate compliance. Simplify security | LMNT —Zero-sugar hydration | AssemblyAI —Production-ready AI models to transcribe and u…

www.lennyspodcast.com/how-to-build-a-cult-like-brand-laura-modi-bobbie

Is it finally time to ban junk food advertising? A new bill could improve kids' health

This isn’t the first time a ban on junk food advertising has been floated. But there is are good reasons to support a new push.

theconversation.com/is-it-finally-time-to-ban-junk-food-advertising-a-new-bill-could-improve-kids-health-207906

StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi

US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.

www.media4growth.com/ooh-news/streetmetrics-cro-michael-steinberg-to-address-outdoor-advertising-convention-2023-in-delhi-6851

Hyundai partners with Zest Outdoor to promote green initiative

Hyundai’s IONIQ 5 is seen advertised on Zest’s billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number of solar panels installed on a billboard.

www.media4growth.com/ooh-news/hyundai-partners-with-zest-outdoor-to-promote-green-initiative-6850

Added yesterday:

Head of Agency Sales at mobilads

oohired.com/jobs/33979985-head-of-agency-sales

A few great opportunities were added to OOHired.com last week, did you miss them? Know someone who could be a fit? Share this!

Account Manager at Do Media

oohired.com/jobs/33661341-account-manager

Sr. Account Executive at Nickelytics

oohired.com/jobs/33651053-sr-account-executive

Inside Sales Media Development Manager at Velocity, A Managed Solutions Company

oohired.com/jobs/33573217-inside-sales-media-development-manager

Melody Roberts of Out of Home Creative (OOHC) had a BIG review week last week, landing 3 awesome reviews for her Creative Services Category Leading Company.

5 New Companies Verified Since Friday ☑

A cool EV-rideshare company, fractional operations support from Megan™, do it outdoors on deck, Crosswalk Media checks in, and The OOH Squad joins AdScout.

RYDE

In a world where consumers are constantly on the move, RYDE provides an unparalleled opportunity to capture their attention and make a lasting impact. By leveraging the power of transportation, our…

tryadscout.com/listing/ryde

Megan™

Founded by Megan Verholy, Megan™ is an AdScout Exclusive bolt-on for your budding media company and the first company of its kind in the industry, offering Fractional Media Operations as a Service …

tryadscout.com/listing/megan

do it outdoors

We do it outdoors daily, combining out-of-home media’s big, bold presence with interactive, engaging mobile advertising. We’re the largest national mobile billboard company, supporting …

tryadscout.com/listing/do-it-outdoors

Crosswalk Media

NOT ALL TRUCKS ARE CREATED EQUAL. At Crosswalk Media, asset development is the lifeblood of our business. With millions of trucks on the road, we identify and partner with the top 1% of performing …

tryadscout.com/listing/crosswalk-media

The OOH Squad

The OOH Squad has it’s roots in non-traditional out-of-home going back to the late 1980’s when two pioneers of alternative OOH started a company called AJ Indoor. Two childhood buddies …

tryadscout.com/listing/the-ooh-squad

Insider Daily Brief June 20th, 2023

Uber Adds Video Ads, What's Missing From Streaming Platforms (LESSON), San Francisco Offices Empty? CCO UK Now On Vistar, AI Pro Tip And AI From Omnicom, Head Of Agency Sales (HIRING), And Weekend AdScout Updates.

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