Insider Daily Brief June 21st, 2023

Nextdoor App Gets In On DOOH, Behind The Scenes @ InfoComm (Op-ed), Yahoo Launches Backstage Premium Publisher Inventory, KO - The Official Taste Of Summer, Retail Media, International, And A Song 🎶

Tim Rowe, Chief Curator
June 21, 2023

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Just what the world needed…Nextdoor in the DOOH game 🙄

Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety

Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboards to create a multichannel offering for online and DOOH.

www.mediapost.com/publications/article/386344/nextdoor-advances-self-service-ad-buying-with-dooh.html

7 takeaways from my first InfoComm (or, A supposedly fun thing I'll definitely do again)

Some of the leading firsthand impressions from Digital Signage Today Editor Daniel Brown on visiting InfoComm 2023 in Orlando, Florida. Trends include: people are BACK in a big way (attendance AND exhibitors) now that pandemic travel strictures have eased globally. DEI and sustainability grow in industry priority, along with content.

www.digitalsignagetoday.com/videos/7-takeaways-from-my-first-infocomm-or-a-supposedly-fun-thing-ill-definitely-do-again

Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

NEW YORK, June 19, 2023--Yahoo Advertising will launch Yahoo Backstage, which will give Yahoo DSP advertisers a direct path to curated, premium publisher inventory.

finance.yahoo.com/news/yahoo-advertising-launch-yahoo-backstage-110000180.html

This is me, sharing a Coke, with you! 😎

It started off on Twitter…

Did you know Coca-Cola spends $4 billion per year on advertising?
Here's the 11 best Coca-Cola ads I've collected:
1. Temperature Sensitive Billboards
— The Ad Professor (@The_AdProfessor)
Jun 20, 2023

And then I saw this “Official Taste Of Summer”.

Levi Eichenstein on LinkedIn:

The official taste of summer. The Coca-Cola Company Grateful to Kinetic for this. #cocacola #coke #summer #sun #beach #nyc #brooklyn #barclayscenter…

www.linkedin.com/feed/update/urn:li:activity:7076965453931106304

Finished off with an ice-cold, well, Coke of course.

Lime Media on LinkedIn: #cocacola #cocacolazero #eventmarketer #brandexperience #eventdesign…

We’ve taken the GAME DAY experience to a whole new level! 🥤⚽️ We teamed up with Momentum Worldwide to customize an airstream and bring fans free samples of…

www.linkedin.com/posts/lime-media_cocacola-cocacolazero-eventmarketer-activity-7076951896720089089-htCp/?utm_source=share&utm_medium=member_desktop

Retailer Media Networks: The Debut of Casey’s Access

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

p2pi.com/retailer-media-networks-debut-caseys-access

Ethan Chernofsky, VP Marketing at Placer.ai on LinkedIn: There’s a lot to learn from coffee chain performance, and three areas in…

There's a lot to learn from coffee chain performance, and three areas in particular: 1) Continued strength relative to the wider dining sector 2) An ongoing… | 11 comments on LinkedIn

www.linkedin.com/posts/ethan-chernofsky-16ab4519_theres-a-lot-to-learn-from-coffee-chain-activity-7076465573630517248-hO18?utm_source=share&utm_medium=member_desktop

This is one of my favorite songs, any time of day, any day of the week.

Hope you enjoy 😎

‘Always knew that OOH will create big opportunities’

Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.

www.media4growth.com/videos/always-knew-that-ooh-will-create-big-opportunities-321

Havas London and The WayBack Launch Powerful OOH Campaign

Havas London won Global’s ‘The Look Ahead’ competition with the campaign concept last year

http://www.lbbonline.com/news/havas-london-and-the-wayback-launch-powerful-ooh-campaign

I was catching up with a fractional CMO the other day and he asked me a great question -

“What if I just want you to tell me who to talk to?”

And that got me thinking…🤔

Well, it didn’t take much thinking to decide on implementing “Meet An Ad Scout” (aka yours truly) feature because the reality is this:

Sometimes, when you’re busy spinning a dozen other plates while juggling chainsaws (that are on fire) the last thing you want is more choice.

Sometimes, you just want someone to make it easy and help you get to the promised land.

Now, you have both.

Inside Sales Media Development Manager at Velocity, A Managed Solutions Company

oohired.com/jobs/33573217-inside-sales-media-development-manager

Sr. Account Executive at Nickelytics

oohired.com/jobs/33651053-sr-account-executive

Account Manager at Do Media

oohired.com/jobs/33661341-account-manager

Head of Agency Sales at mobilads

oohired.com/jobs/33979985-head-of-agency-sales

Insider Daily Brief June 21st, 2023

Nextdoor App Gets In On DOOH, Behind The Scenes @ InfoComm (Op-ed), Yahoo Launches Backstage Premium Publisher Inventory, KO - The Official Taste Of Summer, Retail Media, International, And A Song 🎶

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