Insider Daily Brief June 21st, 2023
Nextdoor App Gets In On DOOH, Behind The Scenes @ InfoComm (Op-ed), Yahoo Launches Backstage Premium Publisher Inventory, KO - The Official Taste Of Summer, Retail Media, International, And A Song 🎶
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Just what the world needed…Nextdoor in the DOOH game 🙄
This is me, sharing a Coke, with you! 😎
It started off on Twitter…
Did you know Coca-Cola spends $4 billion per year on advertising?
Here's the 11 best Coca-Cola ads I've collected:
1. Temperature Sensitive Billboards
— The Ad Professor (@The_AdProfessor)
Jun 20, 2023
And then I saw this “Official Taste Of Summer”.
Finished off with an ice-cold, well, Coke of course.
This is one of my favorite songs, any time of day, any day of the week.
Hope you enjoy 😎
I was catching up with a fractional CMO the other day and he asked me a great question -
“What if I just want you to tell me who to talk to?”
And that got me thinking…🤔
Well, it didn’t take much thinking to decide on implementing “Meet An Ad Scout” (aka yours truly) feature because the reality is this:
Sometimes, when you’re busy spinning a dozen other plates while juggling chainsaws (that are on fire) the last thing you want is more choice.
Sometimes, you just want someone to make it easy and help you get to the promised land.
Now, you have both.