Insider Daily Brief June 22nd, 2023
Top Retail Category Visit Insights (vs 2019), What Is TVOOH?! Do You Use Excel? If So, You're Gonna LOVE This AI Hack, Brands Reimagined In Cool Stuff, Retail Confidence Waning In San Fran, Latin America Retail Media Trends, Gannett Sues Google, And A Happy International News Day.
Tim Rowe, Chief Curator
June 22, 2023
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Breakdown of each retail category, YTD vs 2019 (via Placer.ai)
International perspective for all to consider. š”
Knowing how much the media industry runs off of spreadsheets, advances like this stand to be absolute game changers. How is your company incorporating generative AI into your workflows and business to unlock efficiencies and hidden value?
I believe every company, team, and organization should be charged with finding one way to simplify something they do using AI.
How will higher education evolve to incorporate this? Classes taught by professors (amazing humans) who havenāt been in the workforce for 15 years and arenāt working through real-world challenges, daily is already a common complaint. How about now?
Thatās higher education. Now consider your business.
Can you afford to go the next 3-5 years without learning about this?
The rules are changing fast and as the rules change, the game changes.
It might still require a stick and a ball, but this isnāt baseball.
Is this the end of Excel spreadsheets?
Rows AI outcompetes Excel in every imaginable area.
Here's how to use it (for FREE):
— The AI Solopreneur (@aisolopreneur)
Jun 21, 2023
These are always fun.
Blimps? Yeah, we have blimps on AdScout. In fact we have a whole category dedicated to Ads In The Sky.
Finished my second listen of this phenomenal book today.
Itās funny because this book was published in March of 2016 yet accurately predicts Uber becoming a dominant force in hyperlocal advertising, which weāve been featuring a lot of news about recently with their addition of video ads to the apps and their commitment to digital toppers on their cars.
The reality is that platform businesses beat pipeline businesses in every single industry and are particularly well suited for facilitating fragmented markets with specialized gatekeepers.
Like AI, how can your business become a platform? Can you serve your existing customers with more services or offerings or facilitate the breaking down of wall gardens by aggregating what has been traditionally held by specialized gate keepers.
The platform revolution is upon us! āāāāā
We reached a major milestone yesterday! If youāre on Twitter, check the tweet to find out who was lucky #50 to be added to AdScout as a verified partner.
Big milestone today at #tryadscout - we have officially hit 50 ā Claimed and Verified partners.
In platform speak, thatās āsupply side adoptionā.
Thatās 34.48% of profiles listed being claimed š¤Æ
And yesterday marked 2 weeks since launching live š
Congrats to the best inā¦ twitter.com/i/web/status/1ā¦
— Tim Rowe (@oohinsider)
Jun 21, 2023
Thursday is a great day to have a great day,
Tim