Insider Daily Brief for June 27th
Francis Ford Coppola Announces First-Ever Ad Campaign, Creative Or Data? Or Creative AND Data? OOH Insider Academy (Early Access), Retail Media Standards And Measurement, What's The Market On Truckside Now?
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Sir Martin Sorrell discusses AI, Big Tech, the economy slowing down into 2023, and advertising
The Francis Ford Coppola Winery has announced the launch of its first-ever advertising campaign titled "It Takes Time to Make a Diamond", featuring the winery's founder, Francis Ford Coppola.
The campaign aims to connect with consumers by telling emotive stories of notable individuals who have faced and persevered through adversity.
The campaign includes nine inaugural ads featuring documentary-style archival footage from Coppola's filmmaking and winemaking career.
The advertising campaign is multi-year and multi-million-dollar, marking the first national advertising push in the winery's history.
The campaign was developed by Los Angeles-based agency High Wide & Handsome and will be distributed through streaming TV, digital advertising, and social media channels.
3 Key Takeaways:
Creative teams and data teams should work together to ensure the best ideas have the best chance of succeeding in modern advertising.
The partnership between an agency and a client is crucial in determining the quality of the work produced.
While data is important, creative insight is necessary to engage and connect with audiences. Data alone is just a set of numbers without creative interpretation.
When the Queen of Cool spots something cool. 😎
Testing out something new, want to be one of the first to see it?
For the very first time anywhere, OOH Insider Academy (enter here).
What this could look like…
Monthly subscribers would get access to an interactive experience with each episode, complete with searchable transcripts, flashcards, and games to enhance the learning experience.
It even includes teacher materials so that it can be taught to your team or class!
The lack of standardization in the retail media industry has resulted in complex, inefficient, and costly ecosystems.
Retail media networks are expected to generate $160 billion in U.S. ad spending by 2027, according to GroupM estimates.
Does anyone know how much the transaction was? This sets the market on truck-side advertising and I have a feeling there are some folks about to realize they’ve been standing too close to the exhaust (and some VCs that are about to find out they’re more than a little upside down).
If you have any insight on the valuation or how the deal was structured, please reach out on full protection of anonymity at [email protected] or reply to this email directly because I am wildly curious.
Thank you in advance,