Insider Daily Brief for June 27th

Francis Ford Coppola Announces First-Ever Ad Campaign, Creative Or Data? Or Creative AND Data? OOH Insider Academy (Early Access), Retail Media Standards And Measurement, What's The Market On Truckside Now?

Tim Rowe, Chief Curator
June 27, 2023

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Sir Martin Sorrell discusses AI, Big Tech, the economy slowing down into 2023, and advertising

Francis Ford Coppola Winery Announces Launch of First-Ever Advertising Campaign

New “It Takes Time to Make a Diamond” Ads Hit Streaming TV, Digital and Social Channels June 22 Geyserville, Calif., June 22—Francis Ford Coppola Winery,

wineindustryadvisor.com/2023/06/23/francis-ford-coppola-winery-announces-launch-of-first-ever-advertising-campaign

The Francis Ford Coppola Winery has announced the launch of its first-ever advertising campaign titled "It Takes Time to Make a Diamond", featuring the winery's founder, Francis Ford Coppola.
The campaign aims to connect with consumers by telling emotive stories of notable individuals who have faced and persevered through adversity.
The campaign includes nine inaugural ads featuring documentary-style archival footage from Coppola's filmmaking and winemaking career.
The advertising campaign is multi-year and multi-million-dollar, marking the first national advertising push in the winery's history.
The campaign was developed by Los Angeles-based agency High Wide & Handsome and will be distributed through streaming TV, digital advertising, and social media channels.

Modern advertising is about ‘creative and data’, not ‘creative or data’

Creative teams and data teams should work together to make sure that the best idea has the best shot at succeeding

www.businesslive.co.za/redzone/news-insights/2023-06-26-modern-advertising-is-about-creative-and-data-not-creative-or-data

3 Key Takeaways:

Creative teams and data teams should work together to ensure the best ideas have the best chance of succeeding in modern advertising.
The partnership between an agency and a client is crucial in determining the quality of the work produced.
While data is important, creative insight is necessary to engage and connect with audiences. Data alone is just a set of numbers without creative interpretation.

When the Queen of Cool spots something cool. 😎

Stacy Colson on LinkedIn: Spotted on the way to my son’s baseball tournament today. How the OOH…

Spotted on the way to my son’s baseball tournament today. How the OOH business began or just plain old creative thinking?

www.linkedin.com/posts/stacycolson_spotted-on-the-way-to-my-sons-baseball-tournament-activity-7078134750963503104-JJ5x/?utm_source=share&utm_medium=member_ios

Testing out something new, want to be one of the first to see it?

For the very first time anywhere, OOH Insider Academy (enter here).

What this could look like…

Monthly subscribers would get access to an interactive experience with each episode, complete with searchable transcripts, flashcards, and games to enhance the learning experience.

It even includes teacher materials so that it can be taught to your team or class!

Albertsons Companies is developing a framework to standardize specifications, methodologies, terminology, and disclosures across retail media networks.
The lack of standardization in the retail media industry has resulted in complex, inefficient, and costly ecosystems.
Retail media networks are expected to generate $160 billion in U.S. ad spending by 2027, according to GroupM estimates.

Could measurement challenges stunt retail media growth? We ask the experts

Retail media experts from Criteo, Analytic Partners and OMG UK discuss measurement challenges for advertisers, and whether they could affect growth.

econsultancy.com/measurement-challenges-retail-media

❝

The biggest challenges in retail media are measurement, particularly proving incrementality, and a lack of standardization for ad quality across networks.

Tim Rowe, Founder of AdScout

Rolex: Timeless Excellence

Ben Clymer is the founder and executive chairman of HODINKEE. We cover the fascinating history of Rolex, the mechanics of the luxury watch market, and how Rolex marries manufacturing and marketing excellence to separate it from other brands.

www.joincolossus.com/episodes/12878745/clymer-rolex-timeless-excellence

Does anyone know how much the transaction was? This sets the market on truck-side advertising and I have a feeling there are some folks about to realize they’ve been standing too close to the exhaust (and some VCs that are about to find out they’re more than a little upside down).

If you have any insight on the valuation or how the deal was structured, please reach out on full protection of anonymity at [email protected] or reply to this email directly because I am wildly curious.

Thank you in advance,

Tim

Are trucks the next OOH frontier? AllOver acquires Boxi

"In the 12 months ending in March 2023, U.S. drivers have logged 3.27 trillion miles, higher than any other comparable 12-month period in history," Jeff Griffing, CEO of AllOver Media, said in the release. "It's impossible to ignore the amount of people on roadways today, and we see this trend as an opportunity to aggregate those eyeballs into advertising impressions for our customers.

www.digitalsignagetoday.com/news/are-trucks-the-next-ooh-frontier-allover-acquires-boxi/https://www.digitalsignagetoday.com/news/are-trucks-the-next-ooh-frontier-allover-acquires-boxi

OUTFRONT Media (OUT) Passes Through 8% Yield Mark

But now consider that you collected a whopping $10.77 per share in dividends over the same period, increasing your return to 13.15%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.0%; so by comparison collecting a yield above 8% would appear considerably attractive if that yield is sustainable. OUTFRONT Media Inc (Symbol: OUT) is a member of the Russell 3000, giving it special status as one of the largest 3000 companies on the U.S. stock markets.

www.nasdaq.com/articles/outfront-media-out-passes-through-8-yield-mark-0

The Mediapreneur: Ishan Agarwal's Journey from Disruption to Brand Building | IWMBuzz

Ishan Agarwal is a media and marketing maverick known for his disruptive strategies. From juggling sales and creative solutions at Circus Entertainment to suiting up for public relations at Fleishman Hillard, he's always been a trendsetter.

www.iwmbuzz.com/digital/personalities-digital/the-mediapreneur-ishan-agarwals-journey-from-disruption-to-brand-building/2023/06/26

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Insider Daily Brief for June 27th

Francis Ford Coppola Announces First-Ever Ad Campaign, Creative Or Data? Or Creative AND Data? OOH Insider Academy (Early Access), Retail Media Standards And Measurement, What's The Market On Truckside Now?

Sir Martin Sorrell discusses AI, Big Tech, the economy slowing down into 2023, and advertising

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