Insider Daily Brief for June 28th

The Tinder Effect On Virtual Tech, WTF are MFA's? (And why they're a problem), Cannes Lions 2023 Wrap Up, CHI Goes Racing, Insider AI, Arnold 💪, And A Busy Day In Markets.

Tim Rowe, Chief Curator
June 28, 2023

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'Tinderisation' effect: How advertising is taking on virtual tech

The advertising industry is at a crossroads of creativity, as our physical world increasingly meets virtual ones.

www.euronews.com/next/2023/06/26/tinderisation-effect-how-the-advertising-industry-is-adapting-to-virtual-tech

We have these in OOH too.

Ever drive down one of those roads where there is a billboard on either side of the road every 100 feet? Yeah, same thing.

It’s a problem. And it’s a bigger problem that marketers disagree with the IAB’s guidelines on ‘opportunity to see’…which are the same guidelines that have informed OOH’s shift to ‘opportunity to see’. But that’s a different story for a different day.

Actually, if you’re curious, fast forward to 4:15 of this episode of OOH Insider for about two minutes on exactly this topic.

WTF are made-for-advertising sites (MFAs)

With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating.

digiday.com/marketing/wtf-are-made-for-advertising-sites-mfas

Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year

Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.

www.insiderintelligence.com/content/cannes-lions-2023-wrap-up-what-mattered-and-what-didn-t-to-marketers-this-year

It feels local. It feels like something is happening. Something different, yet similar. Simple is hard. This is simple.

The flag waiver on the transit shelter? Bonus points.

Green is go!

Robert Hult on LinkedIn

The inaugural NASCAR Street Race in Chicago is only 1 week away! #oohadvertising #doohadvertising NASCAR Chicago Sports Commission

www.linkedin.com/posts/robert-hult-5476b228_oohadvertising-doohadvertising-ugcPost-7078003732109529088-7za1/?utm_source=share&utm_medium=member_ios

And no, this isn’t a wrapped car campaign, this is THE car!

Cool to see so many elements of a momentous occasion coming together. 🏁

Anthony Alfredo on LinkedIn: #nascarchicago #streetrace #motorsports #racing #cars #sports #race #car…

The DUDEs and I are ready to take on their hometown of Chicago this week! This is going to be the first ever NASCAR street race. We will literally be racing…

www.linkedin.com/posts/anthony-alfredo-1679a218a_nascarchicago-streetrace-motorsports-activity-7079270316526485504-hXs3?utm_source=share&utm_medium=member_desktop

What’d you think about Insider Academy yesterday? Pretty neat, right?

Generative AI has accelerated a lot of things that have already been moving fast.

And while we take a couple of weeks off from content, we are working furiously to unlock loads of new value for you.

In fact, one of those features is already live on one episode and will be coming to the entire catalogue later this summer - Insider AI.

Check it out in action on this episode by clicking the image below (you will be taken to the TAIV.tv episode page on theoohinsider.com).

Look For Insider AI Right Below The YouTube Thumbnail

You can ask questions about the episode, get a quick summary, ask for key takeaways and, well, anything else you can come up.

[Important Functionality Note: Insider AI is unique to each episode at this time. Future functionality will be sitewide, full catalog]

2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement - Retail TouchPoints

What will really drive retail media’s growth over the next few years will be the development of fully realized, closed-loop media systems.

www.retailtouchpoints.com/topics/digital-marketing/2-ways-retailers-plan-to-cut-into-amazons-retail-media-lead-stores-and-closed-loop-measurement

3 Key Takeaways

Integrating offline sales data with online advertising campaigns is a key opportunity for retailers.
Retailers are partnering with companies like Uber and NBCUniversal to enhance their retail media capabilities.
Customer experience and relevance are crucial considerations for in-store retail media activations.

Vericast Collabs With Intel on In-Store Retail Media

New network leverages privacy-centric contextual advertising solution to deliver relevant digital ads to consumers as they shop

progressivegrocer.com/vericast-collabs-intel-store-retail-media

Arnold Schwarzenegger Before He Was Successful

Sometimes three times a day and sometimes four times a day. I would go home during my lunch time, and then do, for an hour straight, just sit-ups to get that extra hour that no one else has gotten in, just to be ahead of everyone else.

founders.simplecast.com/episodes/309-arnold-schwarzenegger-before-he-was-successful

This could get real ugly.

The Airbnb collapse is real.
Revenues are down nearly 50% in cities like Phoenix and Austin.
Watch out for a wave of forced selling from Airbnb owners later this year in the areas hit hardest by the revenue collapse.
— Nick Gerli (@nickgerli1)
Jun 27, 2023

UK OOH market marks 5.1 percent Q1 YoY growth

OOH industry in the last quarter was worth £251m, even as other ad sectors marked general decline.

www.prolificnorth.co.uk/news/2023/06/uk-ooh-market-marks-51-cent-q1-yoy-growth

5 Things To Know:

UK OOH industry saw a 5.1% YoY growth in Q1 2023, with revenues reaching £251m.
Other traditional forms of advertising, such as print, direct marketing, and radio, are predicted to shrink this year.
Digital outdoor advertising accounted for 61% of the market share, with revenue growth of 6.8%.
Traditional billboards (bulletins/posters) also saw a growth of 2.5% YoY.
The OOH industry is expected to grow by 12.7% globally in 2023.

SOS receives $7.6M in funding for smart wellness vending machines

SOS co-founders Susanna Twarog (L) and Robina Verbeek (R). Image provided by Made You Feel. SOS, a smart wellness products vending machine company, has received $7.6 million in investment funding, according to a press release. A $2.6 million investment round…

www.digitalsignagetoday.com/news/sos-receives-76m-in-funding-for-smart-wellness-vending-machines

The Deal Notes:

SOS, a smart wellness products vending machine company, has received $7.6 million in investment funding.
The company currently has over 100 machines in operation in New York City and Boston.
SOS aims to make feminine care available for free by giving away 200,000 tampons and pads at all of its locations within the next year.
SOS plans to use the investment to expand its network and offer its wellness service and products to more consumers.
The smart vending machines also serve as DOOH platforms for targeted advertising and educational content.
The funding rounds were supported by Wasserman Ventures and Urban Us Capital.
Thayer Lavielle, EVP of The Collective, has been named to the SOS board of directors.

Insider Daily Brief for June 28th

The Tinder Effect On Virtual Tech, WTF are MFA's? (And why they're a problem), Cannes Lions 2023 Wrap Up, CHI Goes Racing, Insider AI, Arnold 💪, And A Busy Day In Markets.

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