Insider Daily Brief for June 28th
The Tinder Effect On Virtual Tech, WTF are MFA's? (And why they're a problem), Cannes Lions 2023 Wrap Up, CHI Goes Racing, Insider AI, Arnold 💪, And A Busy Day In Markets.
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We have these in OOH too.
Ever drive down one of those roads where there is a billboard on either side of the road every 100 feet? Yeah, same thing.
It’s a problem. And it’s a bigger problem that marketers disagree with the IAB’s guidelines on ‘opportunity to see’…which are the same guidelines that have informed OOH’s shift to ‘opportunity to see’. But that’s a different story for a different day.
Actually, if you’re curious, fast forward to 4:15 of this episode of OOH Insider for about two minutes on exactly this topic.
It feels local. It feels like something is happening. Something different, yet similar. Simple is hard. This is simple.
The flag waiver on the transit shelter? Bonus points.
Green is go!
And no, this isn’t a wrapped car campaign, this is THE car!
Cool to see so many elements of a momentous occasion coming together. 🏁
What’d you think about Insider Academy yesterday? Pretty neat, right?
Generative AI has accelerated a lot of things that have already been moving fast.
And while we take a couple of weeks off from content, we are working furiously to unlock loads of new value for you.
In fact, one of those features is already live on one episode and will be coming to the entire catalogue later this summer - Insider AI.
Look For Insider AI Right Below The YouTube Thumbnail
You can ask questions about the episode, get a quick summary, ask for key takeaways and, well, anything else you can come up.
[Important Functionality Note: Insider AI is unique to each episode at this time. Future functionality will be sitewide, full catalog]
3 Key Takeaways
Integrating offline sales data with online advertising campaigns is a key opportunity for retailers.
Retailers are partnering with companies like Uber and NBCUniversal to enhance their retail media capabilities.
Customer experience and relevance are crucial considerations for in-store retail media activations.
This could get real ugly.
The Airbnb collapse is real.
Revenues are down nearly 50% in cities like Phoenix and Austin.
Watch out for a wave of forced selling from Airbnb owners later this year in the areas hit hardest by the revenue collapse.
— Nick Gerli (@nickgerli1)
Jun 27, 2023
5 Things To Know:
UK OOH industry saw a 5.1% YoY growth in Q1 2023, with revenues reaching £251m.
Other traditional forms of advertising, such as print, direct marketing, and radio, are predicted to shrink this year.
Digital outdoor advertising accounted for 61% of the market share, with revenue growth of 6.8%.
Traditional billboards (bulletins/posters) also saw a growth of 2.5% YoY.
The OOH industry is expected to grow by 12.7% globally in 2023.
The Deal Notes:
SOS, a smart wellness products vending machine company, has received $7.6 million in investment funding.
The company currently has over 100 machines in operation in New York City and Boston.
SOS aims to make feminine care available for free by giving away 200,000 tampons and pads at all of its locations within the next year.
SOS plans to use the investment to expand its network and offer its wellness service and products to more consumers.
The smart vending machines also serve as DOOH platforms for targeted advertising and educational content.
The funding rounds were supported by Wasserman Ventures and Urban Us Capital.
Thayer Lavielle, EVP of The Collective, has been named to the SOS board of directors.