Insider Daily Brief for June 29th
TikTok vs Instagram - Where Are Buyers Buying? Chris Hemsworth Billboard...That Sweats (Up Close Video), Starbucks And Toilet Paper In Cool Stuff, An Interesting Use Case For Placer.ai, 80% Of YouTube Ads đźš«, And Big Unlocks For OOH Insider Continued.
Tim Rowe, Chief Curator
June 29, 2023
Insider Daily Brief Powered By TryAdScout.com
According to a survey, 71% of Gen Z adults in the US are likely to make a purchase directly through Instagram.
Gen Z prefers to spend their time on TikTok, but they spend their money on Instagram.
Meta (formerly Facebook) is investing more in its ad business on Reels rather than social commerce.
TikTok is quadrupling its global e-commerce sales to $20 billion per year through TikTok Shop.
Adults below the age of 25 spend an average of 58 minutes per day on TikTok, compared to Instagram.
Have you seen Extraction 2 yet? It’s really good. Like, really good. 💥
How It Works:
Netflix has created a billboard for the movie Extraction 2 featuring a large picture of Chris Hemsworth's face.
The billboard has laser holes in Hemsworth's forehead that allow water to be pumped through them to simulate sweat.
The interactive billboard has garnered attention across social media with posts showing people reaching out to touch Hemsworth's sweating face.
Extraction 2 has such intense action scenes that Chris Hemsworth is even sweating on the billboards!
— Netflix (@netflix)
Jun 23, 2023
Pro Tip: Design For The Format Your Creative Will Be Displayed On đź’ˇ
“It’s like being in a candy shop!”
Said no one ever about a toilet paper campaign…until now.
5 Key Points:
Main Street El Dorado is implementing a new location intelligence and foot traffic software program to track attendance for its events.
The funding for the program was provided by the El Dorado Advertising and Promotion Commission.
The software will help Main Street El Dorado gather attendance data for events with free admission and no ticket sales.
The program provides benefits beyond attendance tracking, including economic development, retail recruitment, and tourism analysis.
Placer data can differentiate between local and out-of-town visitors and provide information on foot traffic to help small businesses.
Stay tuned for an upcoming webinar by Placer.ai where yours truly (that’s me đź‘‹) will be on a rockstar panel talking all things Real-World Retail Media Networks.Â
There will be more info to follow, but expect that in August. Just one of the many ways our partnership will continue to bring you new value through education and advocacy.
Want to learn more about Placer? They’re an AdScout Exclusive partner which means not only am I your first point of contact but that I’ll be with you along the way to make sure you and your team get maximum value.
Reply to this email and we’ll schedule time to see if it could be a fit for you.
Or learn more about them here https://tryadscout.com/listing/placer-ai/
HOLY SHIT. @WSJ is reporting that ~80% of the ads @YouTube serves across the web have violated their own terms of service — and are therefore subject to refunds.
This is...a devastatingly huge deal. @GoogleAds is about to be out billions of $$.
— Nandini Jammi (@nandoodles)
Jun 27, 2023
Today was a huge unlock in streamlining the workflow of the podcast.
The hardest parts (and heaviest lifts) is the production and distribution.
It’s painful.
Time-consuming.
And frankly? Shit that I’m just not good at.
So today was a huge unlock in the growth of the show.
Interested in learning more about podcasting as a medium? This is a good read.
Successful podcast advertising involves leveraging the trust and authenticity of the podcast host, and tailoring messages to specific audiences.
Long-term campaigns can build brand awareness and cultivate relationships with podcast hosts and listeners.
Formats, storytelling, and quality audio are key elements of a successful podcast, and brands can benefit from integrating ads seamlessly into episodes.
While there may be a perception of overcrowding, the podcast market is more about discoverability and finding the right strategy for each advertising brief.
Podcasts allow for targeted content and audience engagement, with rising consumption and high listener loyalty.
Podcasts offer a unique and intimate medium for brands to connect with engaged, loyal listeners and deliver targeted messages.
The Australian podcast market is rapidly growing, reaching millions of listeners and offering potential for advertisers.
Note - Australia is one of OOH Insider’s top markets
