Insider Daily Brief for June 30th

Global Advertising To Pass $1T 😲 NY Landlord Says Office Fridays "Dead Forever" Elon On Advertising And Tesla's First Ads Confirmed, Pizza Box Backlash In Hawaii, OOH Insight From Africa, And Tours To The Titanic, Still?!

Tim Rowe, Chief Curator
June 30, 2023

Insider Daily Brief Powered By TryAdScout.com

Global advertising forecast to become $1 trillion industry - AdNews

The global media industry, spurred by advertising and digital, is expected to hit $2.8 trillion in 2027, according to entertainment and media (E&M) industry forecasts by PwC.

www.adnews.com.au/news/global-advertising-forecast-to-become-1-trillion-industry

Advertising dollars are being spread more thinly among various market players, including e-commerce sites, video games, and streaming platforms.
Consumer spending on entertainment and media products and services is projected to grow at a 2.4% compounded annual growth rate between 2022 and 2027.
Companies in the industry must be more creative in how they create, distribute, and monetize products and services while considering data privacy regulations.

Huge New York landlord says Fridays in the office are 'dead forever' — and Mondays are 'touch-and-go'

Office-occupancy rates in many big US cities have leveled off, according to new data. It's a signal more companies are embracing a hybrid-work model.

www.businessinsider.in/policy/economy/news/huge-new-york-landlord-admits-fridays-in-the-office-are-dead-forever-and-mondays-are-touch-and-go/articleshow/101319048.cms

One of New York's biggest private landlords, Vornado Realty Trust, believes that Fridays in the office are "dead forever" and even Mondays are "touch-and-go" due to the rise of hybrid work.
AI advancements could make a shorter workweek more feasible, but it's uncertain whether this would actually result in less work for individuals.- A new law called the Pregnant Workers Fairness Act is going into effect, providing accommodations for pregnant workers and new parents.
The law requires employers with at least 15 employees to provide "reasonable accommodations" for workers dealing with pregnancy-related limitations.
The law could impact nearly 2.8 million workers and is aimed at creating more just workplaces and advancing gender, racial, and economic justice.
A report by Placer.ai found that office visits on Tuesdays were at 62% of pre-pandemic levels, while visits on Mondays and Fridays were only at half of the 2019 levels.

Want to learn more about Placer? They’re an AdScout Exclusive partner which means not only am I your first point of contact but that I’ll be with you along the way to make sure you and your team get maximum value.

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Some good lessons on advertising for the guy who doesn’t advertise and 100% is a Jedi Master of attention.

“Ads” like this where you learn or are entertained are great, as they’re effectively content.
Consider Vogue Magazine, which consists mostly of “advertisements”, but they’re so beautiful that they’re worth seeing in & of themselves. http
— Elon Musk (@elonmusk)
Jun 26, 2023

Also though, it’s confirmed that Tesla has started “advertising” and it’s the laziest move ever…

Big Island pizza owner faces backlash after advertising for home-buying on boxes 🏖

Lesson 1 - Pizza Box Advertising Works

Lesson 2 - Know Your Audience

Lesson 3 - Optimize Quickly

Out of home in Africa is growing up – and moving out

In the bustling streets of Cameroon, small business owners struggle to get noticed in a sea of competitors. The noise

themediaonline.co.za/2023/06/out-of-home-in-africa-is-growing-up-and-moving-out

In Africa, however, DOOH screens are still a novelty. This means that audiences are more likely to pay attention to DOOH ads, making it a highly effective advertising medium.

Nelson Pindjou

DOOH is particularly effective in Africa due to the young and tech-savvy population, as well as the limited availability of reliable data and infrastructure for digital targeting.

Specifically on Programmatic DOOH…

“The main difference is the level of development of the infrastructure. In Europe, DOOH is supported by a robust infrastructure, including high-speed internet and advanced digital screens. In Africa, the infrastructure is still developing, which means that DOOH providers need to be more creative in how they deliver their services. For example, Digit-AD has developed a platform that works even in areas with limited internet connectivity.”

OceanGate still advertising Titanic trips after ‘catastrophic implosion’ of Titan sub

More than 10 days after the OceanGate Expeditions submersible imploded on its dive to the Titanic, killing all five aboard, the company is still advertising trips to the famed shipwreck on its webs…

nypost.com/2023/06/29/oceangate-still-advertising-trips-to-titanic-wreckage

Just checked, still there…🤦‍♂️