Insider Daily Brief for July 5th, 2023
Content Creators Featured In Freakin's OOH Campaign, A Breakdown On Target, Validation From DTC Marketers On Brand Marketing, Unilever On Retail Media, Aus 🦘 Passes $1B OOH For First Time Since Pandemic, And Career Opportunities Abound In OOH.
Tim Rowe, Chief Curator
July 05, 2023
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In 3 Seconds
Freakins India, a popular fast fashion brand, recently collaborated with social media influencers Tarini Shah, Agasthya Shah, Prableen Kaur, and Muskan Chanchlani for their latest out-of-home (OOH) campaign.
The campaign featured eye-catching billboards showcasing the brand's stylish denim collection worn by the influencers. The strategic placement of the billboards at Haji Ali Junction, Mumbai, generated curiosity and buzz among their dedicated fan bases.
This collaboration highlights the increasing trend of brands leveraging the influence of social media influencers to enhance their brand image and reach a wider audience. It also showcases the power of personalized branding and the impact of influencer marketing in the fashion industry.
The Highlights
While Target has seen modest sales gains, it will need a strong back-to-school shopping season to meet its sales forecast for 2023.
Target has been successful in attracting wealthy households, which has helped the company maintain healthy profits even in a retail downturn.
The retailer has focused on rebalancing its portfolio, particularly in non-glamorous items like food and beverages, which has resulted in market share gains in those categories.
Target's partnership with Ulta Beauty has also been a strategic move to appeal to affluent shoppers while remaining relevant in the changing marketplace.- Prices are going up and Target is losing sales.
The Opportunity
17.8% of Target’s potential market are households earning $150K+ yet has only captured 19.6% of those households
We continue to witness the shift away from pure performance marketing and a return to building brands.
There is, of course, still the hypothesis of performance behind any initiative, the underlying goal of any effort is to create impact, so what an opportunity!
What an opportunity to be able to meet marketers halfway and show them how the real world is more targeted than the internet and just as measurable.
Special times we’re in.
Standing out is one of the greatest challenges in marketing.
I foresee a shift away from UGC/IGC toward more traditional, campaign-style ad creative. Consumers are savvy, and they're getting bored of the same old scripts. Get creative, have something to say, and stand out.
— Cory Dobbin (@CoryDobbin)
Jul 3, 2023
Top 5 Takeaways
Retail media advertising is rising on a global scale, with marketplaces like Amazon leading the way.
Walmart's ad revenues are growing rapidly, and other major marketplaces like eBay and Etsy are also investing in retail media.
Retail media allows retailers to generate high-margin revenues from advertising and marketing services charged to sellers.
The US e-commerce market is expected to grow by $588 billion over the next five years, with marketplaces accounting for nearly 40% of those gains (retail media is expected to grow to $160B in that same period).
More retailers and brands are building out their own marketplaces to capitalize on the growing importance of marketplaces in e-commerce.
A great book profiling people who changed history and the circumstances of their rising to the calling.
You probably saw the news that we’ve been making improvements over at OOHired.com with the objective of bringing even more unique opportunities for OOH-specific careers.
Every role has some requirement for OOH experience, making them incredibly unique to a specific group of folks.
Here Are The Top 3 Most Viewed Opportunities, Last Week:
One month since launch is officially tomorrow so I’ll have a full update for you then.
-Tim
