Insider Daily Brief for July 7th, 2023
Growing Restranaut Chains, Predictions For Digital Advertising, Olympic OOH On Sale Now 🤸♀️, Retail Media Webinar, 3D In Small Spaces 😍
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First Cava, now Gen.
Does anyone know someone who can help them scale with hyperlocal advertising? 👋
Meta is expected to make a play for search using AI and its social graph, leveraging its unique assets to compete in the search market.
Google is likely to recenter its retail media strategy around YouTube, utilizing the platform's capabilities for digital video advertising and closed-loop measurement.
Apple is predicted to become a major player in connected TV (CTV) by acquiring NBA rights and introducing premium advertising in the sports environment.
Amazon may bolster its CTV footprint by acquiring a major TV network to increase its ad-supported inventory and video content.
Microsoft is anticipated to acquire Instacart to accelerate its in-store retail media presence, taking advantage of Instacart's connected stores and neutral position in working with various retailers.
Remember when we shared this a few weeks ago about how 30% of Instacart’s revenue comes from advertising? 👀
Paris Olympic OOH Is On Sale Now ✅
Advertisers can choose from three package tiers ranging from $1 million to $1.7 million, with the highest tier including eight weeks of activities from January to August.
QMS promises up to 45 million impressions each week, increasing to 85 million during the Olympic Games period.
QMS became the official OOH partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games in Milan-Cortina, Italy.
I mentioned this a few weeks ago and registration just opened!
Join Ethan Chernofsky, VP Marketing, Placer.ai (Moderator), Mike Pollack, Chief Revenue Officer, Grocery TV, and myself as we dive in on all things Real World Retail Media on this official Placer program.
Registration Open Below 👇
In this episode, I interview Nathan Yeung, a fractional CMO with a background in finance and management consulting. We discuss the challenges facing CMOs and marketing leaders, with a focus specifically on the perspective of decision-makers who may not be using OOH yet.
Despite technical, performance marketing roots, Nathan employs practicality at the center of all of his strategies, sharing creative grassroots ideas he’s helped brands execute and B2B experiential campaigns that may qualify for Bucket List Status™.
There are a lot of quotable moments yet this one shone through when I asked Nathan about how the OOH industry can bridge the gap between ideation and execution, offering brand partners scale…
"Sell something relevant to the market
and bridge the gap between ideation and execution."
Key Moments In The Conversation:
00:06:06 Takeaway: Selling ideas is not enough; execution is key.
00:16:19 Perfection hinders progress and scale.
00:22:05 Consider sustainability and practicality.
00:27:04 Focus on high-impact, memorable experiences.
00:38:40 How To measure brand lift with Google Search Console.
“100 net-new roles to support its in-house ad platform”
Kroger is in-housing its self-service ad platform to have more control over its retail media network.
The in-house self-service platform will give advertisers access to Kroger's existing product listing ads and display advertising.
Kroger plans to use its first-party data to improve outcomes for brands and customer experiences.
The grocer has added nearly 100 net-new roles to support its in-house self-service ad platform.
Retail media networks may rely less on third parties as they scale and in-house self-service offerings become a trend for retailers of a certain scale.
NBCUniversal and Walmart Join Forces, Here Are 10 Things To Know
Walmart and NBCUniversal have formed a partnership in the retail and media space.
The collaboration focuses on personalized commerce fueled by data.
Walmart is leveraging its extensive store network and growing online presence to gain an edge in omnichannel commerce.
Walmart's advertising platform, Walmart Connect, already includes partners like Roku and TikTok.
The addition of NBCUniversal adds live sports to Walmart's advertising portfolio.
Walmart aims to become the preferred destination for advertisers by gaining deep insights into consumer interests and behaviors.
Walmart's cost per click in retail media networks is lower than Amazon and Kroger.
Walmart's extensive store network and high foot traffic give it a unique advantage over its competitors.
The NBCUniversal deal is part of Walmart's ongoing battle with Amazon in the retail media network space.
The partnership with NBCUniversal strengthens Walmart's position as a leading player in the evolving retail landscape.
Just finished Courage is Calling by Ryan Holiday and am excited to have started this gem next - The Obstacle Is The Way 💎
For the most part, I think “3D” is a distraction from the larger job to be done as an industry, but I am a huge fan of 3D/forced perspective/anamorphic (whatever the hell you want to call it) in smaller, place-based settings like this.
In fact, I’ll reshare two brilliant examples of exactly why just below this article…
45 Active Opportunities from 41 Different Companies ✅
Junior Copywriter to Senior Account Manager ✅
All Looking For OOH Experience ✅