Insider Daily Brief for July 11th, 2023
Packaging Of DOOH 🏆, Current Landscape Of Audio Ads, Video Game Advertising Insights, TikTok Sensation In Cool Stuff, International Perspective, Legal, And A New Blog.
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The Packaging Is Often The Product
Ocean Outdoor is rolling out a new super-premium cinematic out-of-home package called Headliner, which allows agencies and advertisers to deliver long-form creative on digital out-of-home (DOOH) screens across the UK.
Headliner includes 30-second domination spots across 14 large format landscape screens in 10 cities, delivering close to 11 million impacts over a week.
Brands also have the option to incorporate Ocean's 3D DeepScreen® Alive interactive technology and experiential activations into their campaigns.
The development of Headliner is informed by independent neuroscience-based studies conducted by Ocean, which demonstrate the branding impact and priming power of full-motion DOOH.
Research shows that full-motion DOOH is comparable to television in brand building impact and is 2.5 times more impactful than static OOH sites.
3 Key Takeaways
Audio advertising is gaining momentum: With the predicted growth of global subscribers to audio streaming services and the forecasted increase in ad spend in radio and digital audio, the audio market is becoming increasingly lucrative for advertisers.
Radio remains a strong advertising medium: Despite being the oldest form of audio advertising, radio continues to be a popular choice for advertisers due to its low production costs, high return on investment, and ability to reach a diverse audience. It is also considered highly trustworthy.
Podcasts offer unique advertising opportunities: Podcasts have experienced significant growth in recent years, with a large number of listeners worldwide. Advertisers can target specific audiences by matching their brands and services to relevant podcast topics. Podcasts also have a more intimate connection between hosts and listeners, making them highly influential and effective in influencing consumer behavior.
Some marketers are overly focused on campaigns that win the acclaim of industry critics rather than appealing to target audiences.
The gap between what brands view as premium channels and what consumers enjoy is significant.
Gaming environments are experiencing significant growth and are becoming a more popular channel for advertising.
Brands should prioritize reaching and appealing to engaged users in gaming environments, especially Gen Z, who spend more time gaming than watching TV or streaming services.
Investment in video game advertising remains relatively low compared to traditional ad channels ($5.8B in 2022).
Nothing like it. ❤
Note: Load shedding is an energy utility's method of reducing demand on the energy generation system by temporarily switching off the distribution of energy to certain geographical areas..
Demand for static OOH is increasing, with a focus on large format static and geo-targeted campaigns.
South Africa is ahead of the curve in terms of power-backed-up and sustainable energy solutions for OOH.
It is important for brands to continue investing in OOH media, as the industry is working hard to ensure campaign lights stay switched on.
What To Know:
The Children's Advertising Review Unit (CARU) found that Roblox violated advertising guidelines by not including clear and conspicuous disclosures in language that children can easily understand.
CARU recommended that Roblox ensure that advertisements are clearly identified as ads in language and/or audio that children can easily understand.
Roblox established new Advertising Standards that require developers to block advertising content from children under 13.
Hiring? Post a job today at OOHired.com
New Blog Out At TryAdScout.com
Here Are Some Shopper Stats On The Influence Of In-store Retail Media:
80% of customers are actively looking for deals – these are active buyers, in a shopping environment aka “their credit cards are already out”.
62% of shoppers have joined the loyalty club of the store they shop at – they’re looking for deals, points, savings…value.
95% of shoppers report that those deals, points, and savings are a positive influence on them spending money.
But get this…this is where it gets really good –
A study of over 3,000 shoppers found that…
62% made an impulse buy while shopping, and
16% of their unplanned purchases were driven by in-store retail media promotions.