Insider Daily Brief June 23rd, 2023

From Couch To Checkout (New Magna Report), Retail Recovery Part II, OOH In C-Stores, Former TikTok CEO, Delta CMO, Trade Desk CEO All Weigh-In On Advertising, And The Quintessential OOH Quiz.

Tim Rowe, Chief Curator
June 23, 2023

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Ad Revenue’s Modest Retreat; From Couch To Checkout | AdExchanger

Magna nudged its global ad spend forecast downward in its latest report, but the slide only amounts to a 0.2% drop.

www.adexchanger.com/ad-exchange-news/tuesday-06202023

Retail recovery lags downtown - Evanston Now

Foot traffic last month just 70% of pre-pandemic level.

evanstonnow.com/retail-recovery-lags-downtown

👆 A great follow-up article to accompany this chart from yesterday 👇

OOH Eating Back In Growth With C-Stores Amongst Best Performers - KamCity

www.kamcity.com/namnews/products-promotions/ooh-eating-back-in-growth-with-c-stores-amongst-best-performers

Panerai Heliport NYC June-2023

"We're going to stay away from any major controversy because there's a principle here: We are the most inclusive brand."

- Coca-Cola CMO Manuel Arroyo

Coca-Cola's marketing chief on 2024 political advertising: 'We don't play in that'

Coca-Cola's top marketer tells Yahoo Finance Live at Cannes the consumer products giant will play it safe during the 2024 presidential race.

finance.yahoo.com/news/coca-colas-marketing-chief-on-2024-political-advertising-we-dont-play-in-that-212233963.html

It has been an absolutely incredible push for the podcast since coming out of the conference in Nashville. In fact, since then, we’ve released some of our most-listened-to conversations of all time.

So, I figured I’d share the Top 5 episodes since April with you here, in order of release date (and a quick update below on what’s new, what’s next, and what’s happening):

If you’ve already listened to those, a couple of personal favorites that are flying below the radar are this episode on Web3/Metaverse and how it can be used for presenting OOH campaigns before they’re sold and then the inverse of that, hand painted art and a conversation loaded with great soundbites, The Concrete Canvas.

All right, so that should get you up-to-date on what’s been new and exciting since March/April in the world of the podcast. We’ll be back in two weeks with the Retail Media series.

It's looking like the advertising market is coming back, says former TikTok CEO Kevin Mayer

Delta chief marketing officer weighs in on the current advertising environment

Julia Boorstin sits down with Tim Mapes, Delta SVP and chief marketing & communications officer, about the state of the current ad market and where the airline is putting most of its advertising & marketing budgets to work.

www.cnbc.com/video/2023/06/20/delta-chief-marketing-officer-weighs-in-on-the-current-advertising-environment.html

The Trade Desk CEO Jeff Green: It's the best time ever to be in internet advertising

All values as of 6 AM ET / 3 AM PT, other than S&P500 close (4 PM ET / 1 PM PT).

Joy Bhattacharjya, CEO of Prime Volleyball League, Author, Analyst to anchor The Quintessential OOH Quiz at OAC 2023

The quiz contest will be open to all delegates attending the convention.

www.media4growth.com/ooh-news/joy-bhattacharjya-ceo-of-prime-volleyball-league-author-analyst-to-anchor-the-quintessential-ooh-quiz-at-oac-2023-6854

Looking For A Great Opportunity Or A Great Candidate? Time To Get OOHired.

OOHired.com is the first (and only) job board dedicated to keeping talent in the OOH industry. Talented, passionate people are the lifeblood of sustainable industry growth and it is our mission to facilitate the retention, promotion, and cultivation of that talent pool by connecting companies and candidates.

oohired.com

I think my favorite part so far about AdScout has been meeting one-on-one with folks to walk them through the platform and get them control of their profile.

The “wow, that was easy!” response each time is exciting and then turning over the keys on a quick test-drive to show off how easy it is to trick out your profile, start collecting reviews, or even boost your profile.

So, shoutout to Jasmin at NICKELYTICS for helping get another rockstar company verified yesterday afternoon and to Nick for a great conversation about getting your company added next week.

The train rolls on down the line 🚂

NICKELYTICS

Get your brand on the move with rideshare, gig economy vehicles, and delivery robots. Connect your offline advertising to the digital world and see how your ads are performing.

tryadscout.com/listing/nickelytics