May 19th, 2023

World's Largest 3D Campaign? How Best Buy and Estée Lauder Use Analytics to Solve for Tomorrow’s Disruption, Yale Research, IAB Podcast Upfronts Review, Taco Tu

Tim Rowe, Chief Curator
May 19, 2023

World’s Largest 3D OOH Campaign for Maybelline New York with May the Digital Avatar

Little Black Book, Kinetic, DOOH.com and EssenceMediacomX have launched a major national campaign for Maybelline New York Surreal Falsies Mascara

www.lbbonline.com/news/doohcom-delivers-worlds-largest-3d-ooh-campaign-for-maybelline-new-york-with-may-the-digital-avatar

How Best Buy and Estée Lauder Use Analytics to Solve for Tomorrow’s Disruption

What are today’s consumer goods and retail executives most excited about regarding supply chain changes they’ve seen across both industries in the last few years? Best Buy and Estée Lauder execs share their thoughts.

risnews.com/how-best-buy-and-estee-lauder-use-analytics-solve-tomorrows-disruption

Exploring Franchisees as a Post-MBA Entrepreneurial Path.pdf | Powered by Box

yale.app.box.com/s/7forxcxwyi0ey3a0l028kz3n8xxxlmqn

I believe it’s important to understand how your clients make money and how they think about their businesses. If you work with any franchises or franchisees and want to understand the dynamics they are considering, you will enjoy this research.

How CPG brands are using location intelligence to navigate the cost-of-living crisis - Grocery Gazette - Latest Grocery Industry News

Grocery Gazette speaks to Florence Broderick (Chief Marketing Officer of CARTO).

www.grocerygazette.co.uk/2023/05/17/how-cpg-brands-are-using-location-intelligence-to-navigate-the-cost-of-living-crisis

Damian Rezner on LinkedIn

It seems the LEGO Group has finally joined the 3D #digitalOOH craze, and they're doing it in style! 🚀🌙 #LEGO_DREAMZzz Ocean Outdoor #DOOH

www.linkedin.com/posts/damian-rezner-36309656_digitalooh-legoabrdreamzzz-dooh-ugcPost-7064714090341916672-1SVu/?utm_source=share&utm_medium=member_ios

Company 8 Ad Group on LinkedIn: Blue Man Group’s 3D Touchdown Towers

3D Sculptured touchdown tower project! This project is a first of its kind using…

www.linkedin.com/posts/com8adgroup_blue-man-groups-3d-touchdown-tower-activity-7064308749712191490-Eg_9/?utm_source=share&utm_medium=member_ios

2023 IAB Podcast Upfront

IAB Podcast Upfront is a marketplace designed for brands, agencies, and media buyers to preview the latest and greatest in podcasts today.

www.iab.com/events/podcast-upfront-2023

Target Earnings Beat Street But Company Calls Out Cautious Consumer

Target appears to be in recovery mode, based on first quarter reporting. Yet headwinds remain, particularly among slowing discretionary sales, and a major theft problem

www.forbes.com/sites/sanfordstein/2023/05/17/target-earnings-beat-street-but-company-calls-out-cautious-consumer/?sh=5cbc0d0127b9

Taco Bell wants to free 'Taco Tuesday' phrase from competitor Taco John's

Did you know the phrase "Taco Tuesday" is trademarked? Taco Bell is on a mission to free "Taco Tuesday" from a small competitor who has owned the trademark since 1989, according to an Axios report. Taco Bell has announced that…

www.qsrweb.com/news/taco-bell-wants-to-free-taco-tuesday-phrase-from-competitor-taco-johns

Toys “R” Us To Debut First Airport Store in Dallas-Fort Worth

WHP Global, the parent company of Toys"R"Us, is set to open its first airport store in Dallas-Fort Worth.

risnews.com/toys-r-us-debut-first-airport-store-dallas-fort-worth/

Former IPG executive Mike Cooper joins DOmedia leadership team

Mike will be focusing on the company’s international expansion

www.media4growth.com/digital-ooh/former-ipg-executive-mike-cooper-joins-domedia-leadership-team-6776

The Buy Side’s Journey Toward Alternative TV Currencies | AdExchanger

Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. But the transition to alt currency takes time.

www.adexchanger.com/digital-tv/the-buy-sides-journey-toward-alternative-tv-currencies/#more-373547

Amanda Dorenberg, President of COMMB Delivers The Keynote at e4m NEONS OOH Conference yesterday.

Jayesh Yagnik, CEO of MOMS Outdoor Media yesterday at e4m NEONS OOH Conference on OOH’s agility and resilience.

Odd Burger to open 150 locations in India, Singapore

Canadian vegan brand Odd Burger has inked a deal to open 145 locations in India and five locations in Singapore over 10 years, according to a press release. The deal was signed with 14728696 Canada Inc. o/a Earthlings Canada Inc., which is lead by Utsand Desai, an experienced QSR developer and Odd Burger board member.

www.qsrweb.com/news/odd-burger-to-open-150-locations-in-india-singapore

3 Years Later: Catching Up With Brian Rappaport, Founder of Quan Media Group

Brian opens the hood on what its like working with some of the hottest brands in the world, like - Gopuff, Zelle, Bombas, and Tubi. We talk about how …

www.theoohinsider.com/quan

Finish the week strong,

Tim

May 19th, 2023

World's Largest 3D Campaign? How Best Buy and Estée Lauder Use Analytics to Solve for Tomorrow’s Disruption, Yale Research, IAB Podcast Upfronts Review, Taco Tu

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